The Book on Marketing: Add Additional Amenities.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Add Additional Amenities.

For physical locations like auto dealerships, think about experimenting with an on-site diner, barbershop, coffee shop, putting green, wireless internet, video arcade, kid-friendly play areas, book stores, manicurists, climbing walls, mini-museum, ice-cream shop, etc. These can be effective, particularly for organizations where consumers must wait. Although it may seem costly, many companies, especially those that serve the wealthy, have done this with great success. What made McDonald's decide to install playgrounds in the majority of their restaurants? Why have coffee shops in expensive bookstores? The list continues.

People join private clubs because of the amenities offered and I’m not just talking abut country clubs either. I am looking right at your local YMCA. Adding a pool and personal trainers makes them more attractive than Planet Fitness, but for us Planet Fitness members, the Black Card holders (which is only an extra $12 per month), have access to the hydro massage and tanning. 

Unexpected amenities are always a nice treat, such as high quality coffee in a waiting area. My barber has a Play Station set up and while people wait, they can freely play video games. You think that doesn’t help bring in customers? 

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!