Alt Text Archives - Michael Beebe

April 5 2023

Better by the Gram: Alt Text

Michael BeebeBetter by the Gram, Branding, Business, Business Strategy, Consulting, Marketing, Social Media, Social Media Marketing, Spark Plug Strategies, Uncategorized Alt Text, Better by the Gram, Branding, Instagram, Marketing, Michael Beebe, TheMichaelBeebe

I wrote a book! The book, Better by the Gram: Ten Actionable Steps to Increase Your Visibility, can be pre ordered or (depending on when you see this) purchased by clicking the link HERE. My birthday is April 7, so I decided what better birthday present to myself than to release a book that day so I really have something to celebrate? A new chapter will post daily through April 6th and on the 7th the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. The book itself its a much easier format to read and honestly, I would truly appreciate your purchase.

Use alt text! It’s free and helps increase engagement because Instagram “likes” the use of alt text. Instagram’s artificial intelligence uses the alt text to find out what the picture is about so you don’t write your caption in the alt text spot, you write a description of your photo and Instagram likes to push out what it can understand. It’s under the “advanced settings” area of your post. You will find the textbook to type it in to and remember to be keyword heavy in a verbose description of your image. This isn’t paraphrasing, but an entirely new description.

In essence, an algorithm scans each photograph that is posted on Instagram to determine what is in it. Based on what you've liked, shared, and what appears to be your interests, Instagram has been attempting to forecast whether you're going to interact with a post or not. An Alternative Text, a description of an Instagram image, is the output of this scan.

In terms of an SEO strategy, Alt Text is crucial. Since you probably know more about what's on your photo than any artificial intelligence system. The quality and accuracy of the generated Alt Texts are unknown. They are inaccessible to us in any way. However, an algorithm is unable to understand your intentions, your niche, or the value you provide to your audience.

Generated Alt Texts are therefore highly general and descriptive, which is something that can be relied upon.

After writing your caption for each picture you share, scroll down and select advanced options. You'll be able to create your own Alternative Text this way. Consider your alternative text in the same way as you would your SEO plan. Add keywords, places, cities, your industry, your specialization, your target market, your brand, and so forth. Try to fit as many relevant keywords as you can while being as specific as you can.

Keep your search terms and areas relevant. Although you shouldn't count on alt text to treble your account's traffic or interaction, it is a wonderful addition to a successful Instagram strategy and is a relatively untapped tactic. Utilize it and gain from it. You'll definitely obtain unexpected outcomes if you use this approach.