The Book on Marketing: Be White Labeled.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Be White Labeled.

Assume you run an IT consulting company and choose to collaborate with hardware producers in order to obtain access to their customers and convince them to endorse your products. When you want to JV with a hardware manufacturer, the problem is that they all want you to use only their items. How do you keep yourself from doing that while still having access to all of their lists and suggestions?

One tactic is to let them "white label" your services. In other words, when you provide that hardware manufacturer's clients advise, you do it on their behalf. As a result, each time you go out, you change your "clothes and hats." As a result, you will represent each hardware manufacturer. In essence, they would promote your products as their own. 

Think of it as "private label rights," where you sell your products to other companies, allowing them to rebrand them under their own names. If you're attempting to increase your business, this one tactic can give you more than you can manage. To put it another way, you might need to expand your crew. It's that strong.

Do you think all "Geek Squads" and groups like them are owned by the companies who hire them? No, most of them have contracts. Although these are substantial company deals, there is nothing stopping you from beginning on a smaller scale. 

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!