The Book on Marketing: Bounties.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Bounties.

Hiring high school and college kids with a bounty program. Pay school kids $10 or $20 per lead they bring to you based on your criteria.

It is possible to adapt this technique to deal with autos. The names and addresses on a vehicle registration plate can be extracted using a variety of services. These same college and high school students might be on the lookout for items like body damage, broken taillights, and cracked windshields. When they find one, they make a note of the details on the license plate and give it to you. Then you may provide the leads to companies that specialize in auto body work, windshield replacement, and auto repair.

Think of owning a furniture store. You may collaborate with door-to-door salespeople and ask them to look out for worn-out furniture. They will already be in the living room of their potential client.

What about the technician who looks out for water damage in the basement while maintaining the furnace? If you provided basement sealing services, wouldn't you want as many furnace maintenance professionals as possible to bring you leads?

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!