The Book on Marketing: Creative Business Cards.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Creative Business Cards.

There are many other inventive methods to use your business card to your advantage, in addition to utilizing both sides and printing a message that is focused on your benefits. Of course, cards with unusual shapes and "rolodex-style" design stand out from the rest. As he crosses the bridge into San Francisco, a California real estate salesperson gives the toll collector an extra three dollars and a business card. He requests the toll collector to give the driver behind him his business card and explains that he wants to pay for him. The driver calls nine out of ten times, if only to express gratitude. As a result, he has sold several pricey residences.

Business communication has changed due to technology, moving from email to the internet. One kind of written correspondence, the business card, is still printed even if written communication is frequently paperless. And even while it could be more advantageous to bounce information between coworkers, it's still crucial to always have a business card on you.

Your company's brand is represented through the business card. In addition to providing crucial personal contact details like name, title, email, website, and phone number, it frequently serves as the first opportunity to view the company's overall image. For brand identity, the business emblem is clearly displayed. The type of industry portrayed can also be inferred from the fonts, color, texture, and paper stock utilized. You can utilize specialized printing methods like embossing, foil stamping, thermography, or laminating. The company's personality and initial impression are reflected in the business card.

Everything is about image. A business card on hand conveys professionalism and evidence of careful preparation. Without a business card, you come appear as unprepared and unprepared. Always carry a stack of business cards in a card case to keep them safe, and you'll come across as professional.

Although there are several smartphone apps that may wirelessly exchange contact information, exchanging traditional business cards is still the fastest and most straightforward method. Instead of entering data, several business cards can be distributed quickly at a networking event. Time is of the essence in today's fast-paced workplace, and nothing matches the speedy exchange of a business card.

Because some people don't own smartphones or aren't tech literate, don't rely on them to share contact information. While the majority of people in contemporary society own personal electronic devices, some people would rather not rely on them. Even if both parties utilize digital devices, the programs might not be interoperable. You can always follow up with an email that includes your digital business card if you exchange business cards.

Doing business abroad is becoming increasingly commonplace as a result of the expansion of global employment opportunities. In some cultures, business cards are not only essential for conducting international business, but they are also utilized ceremoniously. A business card is well respected in Asian nations. It is frequently given with two hands, is never thrown, and should be put in a holder correctly after being received—never stuffed in a pocket. In Japan, passing business cards is a tradition and is seen as a polite way to meet someone. Before exchanging business cards, a relationship must first be established as this signals the start of commerce. In India, business cards are always given face-up with the recipient's face facing while being exchanged, even outside of formal business settings. Each Middle Eastern nation has its own protocol. For instance, it is improper to exchange business cards in Bahrain with the left hand, and you should always thoroughly inspect the card you get before storing it.

Still king is the printed business card. Anytime, whether at a networking event or in a coffee shop, there is a chance that a business connection will be made. A potential customer may not contact you if you don't have a business card on hand. By exchanging business cards, you can follow up and get a foot in the door for a transaction. It also enables a face-to-face meeting, which is essential for establishing a professional relationship.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!