The Book on Marketing: Dimensional Mail.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Dimensional Mail.

 

A wonderful approach to have your letter opened is with dimensional mail, sometimes known as "lumpy mail." They simply cannot avoid the bulky bundle, but once it's been opened, your sales letter should start working. A dimensional object will almost always increase response if you have a strong sales letter.

What is dimensional mail? 

Pieces with a third dimension in addition to their length and width are known as dimensional mailers. A mailer with this third dimension is more expensive to construct and necessitates special postal processing, which is more expensive. The return on investment for your direct marketing campaign will be higher with a dimensional mailer, however, if you have the money available. 

Boxes, tubes, containers, bags, and other carriers with dimensions of length, breadth, and height are referred to as dimensional mailers. On the subject of dimensional letter sizing, the US Postal Service has some useful information.

Dimensional mail frequently includes a freebie, such a gadget, promotional object, or product sample. The objective is to produce an opening experience that is so thrilling that it increases brand remember. To open the piece, the recipient must spend some time with it. If the interaction is pleasant, opening the item increases the recipient's emotional connection to the mailer's brand.

How to use it.

Despite the fact that everything is digital, direct mail still has a lot of power. Direct mail marketing of any kind can be successful, but dimensional mail outperforms the others. 

Any dynamic package with greater depth than your typical flat-rate envelopes is considered dimensional mail. These can take on a number of forms, including large boxes, cylinder-shaped containers, elegant tubes, and more. Strong dimensional mailers must offer an interactive opening experience that engages, stimulates, and entices your recipients long after the postage date has past in order to truly succeed. This goes beyond simply having a non-standard size. Bulky mail just begs to be opened, much like a click-worthy subject line. Here are some practical suggestions to assist you in creating a first-rate dimensional mailer that elevates your business.

Because dimensional mailers cost more to produce and transport than other types of direct mail, you should be picky about who you ship them to. Sending your dimensional mailer to a select group of promising prospects who are most likely to respond in the appropriate manner will maximize the return on your investment. Among others, this may include participants in your loyalty program, your most valuable high-volume accounts, or clients who came to your most recent conference. 

While a dimensional mailer may deviate from the typical parcel size, it should never compromise the identity of your business. Make sure the colors, typefaces, and language in your print and packaging designs are consistent with your brand identification so that the correct receivers can easily recognize your company immediately. 

Who doesn't love free stuff? Adding a present in your mailer can make your contacts become devoted clients, but it's not as simple as stuffing your package with any promotional item. The ideal product should support your brand and company while also being enjoyable and useful. To entice potential consumers and their dogs, a holistic dog treat company, for instance, would give a complimentary sample of their organic, vegetable-based goodies.

Design your dimensional mail in a creative way! Dimensional mailers come in a wide variety of shapes, including boxes, cylinders, padded envelopes, and more. The secret is to build a dimensional mailer that complements your message and gives your recipients a fun opening experience.

High open rates are intended for dimensional mailers, but that is only half the battle. Your investment will be squandered if your customers throw away their package, so it's critical to include a strong call to action (CTA). Here, you direct readers to take the desired action, such as visiting your website, buying your new product, signing up for a promotion, or taking any other action that would help your business.

Though a dimensional mailer may pique interest in potential customers, it is still your responsibility to seal the sale. Follow up with your list by phone, email, or in-person visit soon after sending your message. Do not send it by mail and then leave. Bulky mail just begs to be opened, much like a click-worthy subject line.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!