The Book on Marketing: Getting Started with Online Marketing.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Getting Started with Online Marketing.

Making sure your business goals are measurable is the first step in starting an online marketing campaign. Do you intend to bring in 100 new clients? Produce 1,000 leads to support your B2B sales procedure. Obtain ten thousand followers on social media sites? You need a system for monitoring your progress toward the predetermined targets.

Following that, you must decide how to build an online presence that will aid in achieving that goal and develop a digital marketing strategy that is appropriate for these platforms.

Here are some fundamentals to take into account:

  • To start selling or even just listing your things online, set up an e-commerce website.
  • Setting up a blog or podcast and planning how to produce excellent material while also optimizing it for search engines (SEO) so it can be found quickly are wonderful ways to increase awareness and subscriber numbers.
  • Create a case study or infographic with a consumer who is willing to promote your items. When potential customers are assessing your business, it can be a potent social proofing tool.
  • Create a straightforward landing page with a lead capture form so you can start establishing your brand and driving traffic. Usually, B2B businesses adopt this strategy.

You may start measuring how your marketing activities are tracking toward your initial target by using a basic analytics software (like the free Google Analytics 4).

Getting your team members and the marketing management team on board when you're ready to start with online marketing and managing all the work might be a chore. Use a content marketing platform, which is available for free, to manage all the responsibilities and assist with publishing part of the required content.

Web Analytics.

Any effective digital marketing strategy starts with goals and includes a method for monitoring how close those goals are being reached. Since it's often not possible to integrate past data or go back and assess online behavior after the fact, it's necessary to consider metrics before beginning.

  • Create a measurement strategy. Indicate the possible online actions that a (prospective) customer could take, ideally with a customer journey. Common actions include filling out a form or clicking through to your website from a search engine results page.
  • To begin tracking those actions, set up a (free) online tracking tool. which Google Analytics is already used by more than half of all known websites, so you might wish to take that into consideration. It is simple to set up and can make it easier to keep track of online stats.
  • Start using web analytics to study visitor demographics, market research, and consumer behavior. Smart marketing decisions like pricing and campaign planning can both benefit from the use of web data.

To go even farther, methods like surveys, user testing, and in-person discussions can be utilized to comprehend the total user experience outside of the scope of conventional web analytics tools. However, strategies like audience segmentation and personalization can help business managers take meaningful action with the obtained data.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!