The Book on Marketing: Gift Certificates.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Gift Certificates.

It's well-known that consumers frequently spend more than the value of their gift certificates. Therefore, it's typically a very wise investment if you run a jewelry business and send your customers a free, no-obligation $25 gift voucher. Given that most diners don't eat alone, most restaurant operators already know that providing their clients a free gift voucher will encourage them to bring friends and spend more on food and beverages. The complimentary birthday supper is a great alternative to this approach. Typically, no one will come in on their birthday and consume their complimentary meal by themselves. They'll bring friends, family members, and so on.

Here's an excellent example of how to use gift cards to generate referrals: Three gift certificates should be enclosed in a letter to your clients. They can keep one for themselves and give the other two to friends or family members. By letting your customers offer the certificates to other people, who will then extol your praises, they add to the fact that satisfied customers are more inclined to recommend you to others. It's like an enhanced tell-a-friend script!

Gift certificates and vouchers are also excellent ways to "touch" clients and entice them to return to your establishment (or website or whatever).

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!