The Book on Marketing: In-House Presentations.
In-House Presentations.
Product presentations are important, whether you're in charge of a small or huge company. You've undoubtedly spent a lot of time and money developing a great product to meet a market demand.
That's fantastic, but the next piece of the jigsaw is pitching your idea to potential customers, investors, and other key stakeholders.
This phase typically follows weeks, months, or even years of study, preparation, design, production, and testing. In order to increase sales of your goods, you must develop a captivating product presentation.
You've come to the right place if you're confused about how to begin and feeling overwhelmed by the thought of making product presentations.
Why Is a Product Presentation Important and What Does It Entail?
The process of offering a new or rebranded product to your audience is called product presentation. You will go into great detail on your product's operation, how it will relieve customers' problems, and the particular advantages it will offer them.
It frequently entails describing product features, benefits, market fit, and other pertinent information using visual aids like films, photos, and slide displays.
During several stages of the product development process, presentations could be given. The stakes are never higher than when offering the product to potential customers. Making your product presentation powerful, memorable, and effective is therefore essential.
Product presentations take place at various levels in many businesses. For instance, the board of directors, investors, and possible partners might be shown a new range of products by top management and executives.
A beta or gamma version of a new product may be demonstrated to the entire team by product managers. In addition, the sales team would have to make product presentations during sales visits to prospects.
Why Do Product Presentations Get Made?
Let's be honest. Like yours, there are a ton of rival products on the market. It's possible that your rivals are providing alternatives or similar goods. This means that making helpful products alone might not be sufficient to distinguish your brand or boost sales. You need to give your audience presentations for your products that spark epiphanies.
If you nail your presentations, you'll not only impress your audience but also boost product sales. The advantages of making product presentations go well beyond what is mentioned above.
Make an Impression That Will Stick
People today have a dizzying array of product options. Their attention span is getting shorter due to this and a number of other causes.
By chance, an investor, potential customer, or investor may encounter your brand for the first time during your product presentation. You must therefore make it count.
You have a fantastic opportunity to showcase your goods and increase their familiarity with your brand during your product presentation. And getting it right will provide your audience a favorable and lasting first impression.
The best part is that it will guide them through your marketing funnel to the consideration and conversion stages.
Use the compelling product presentation template below to create a memorable and stunning product story.
Create enduring client relationships based on trust
Brands that offer amazing product and service experiences will be purchased and recommended by consumers.
However, how can you explain value and product offerings to your customers? How can you influence a customer's decision to buy from you?
A product presentation that sets you apart is the key to success. Customers' impressions of your brand might be affected by how you show your goods.
You have the opportunity to highlight a product's features and promise of value to customers during product presentations. Furthermore, when done correctly, it might spark a strong commercial relationship between you and future clients.
These clients will eventually grow to trust your brand and your product.
Your greatest assets as a business owner are brand loyalty, consumer trust, and credibility. A compelling product presentation will encourage customers to trust your brand and your company.
Face Up Against the Competition
The business world is characterized by intense competition between businesses that offer comparable goods and services.
You undoubtedly have a lot of rivals, so you're trying to figure out how to stand out. Provide an impeccable product presentation first.
Your sales presentation should be able to make a lasting impression on prospects and investors, as was previously said. They would always choose your brand above the competition since it would absolutely hold their attention.
Increasing sales and revenue
A strong presentation is the key to increasing sales of your goods.
You definitely want clients to take out their checks or move on to the next stage after your presentation. Your audience will be won over, you'll attract new clients, and your sales will rise if your product presentations are flawless.
On the other hand, poor product presentations could damage your brand. You might even have a top-notch product with the ability to completely transform the game. Poor delivery, however, could drive off potential customers by showing them that you lack faith in your offering.
Product Presentation and Sales Presentation
Sales pitches and product presentations are similar in many ways. Both presentations center on giving clients value or solutions. Product presentations, however, are mostly concerned with goods or services.
With product presentations, you can go into more detail about things like:
- How your item functions.
- How it will address the demands or problems of your customers.
- What particular advantages your product will have for your customers.
Sales presentations, for instance, can place more of an emphasis on your company's overall goals than a specific product. Consider that you are the owner of an accounting business that provides a wide range of goods and services. You might propose the following solutions in your sales presentations:
- Account review.
- Tax preparation.
- Bookkeeping.
- Criminal accounting.
On the other hand, if you want to sell your customers on inventory control or accounting software, you'll need a product presentation.
Remember that for your sales process, both presentations are necessary. Gaining your prospects' attention, generating excitement, and influencing them to make a purchase decision are your objectives..
What You Should Have in a Product Presentation
Despite the fact that product presentations are used throughout numerous industries, there is no standard format. However the design below emphasizes the crucial components of a successful product presentation.
- Introduction.
- Company Overview.
- The Problem.
- Product and Solution.
- Promise of Value or Benefits.
- Product Positioning.
- Use Cases and Social Proof.
- Call-to-Action.
- Conclusion.
These essential elements work together to energize your product presentation and excite your audience.
Introduction
You should draw your audience in and pique their interest in your presentation at the introduction. It should give a general summary of the topics you'll be covering in your presentation. You can summarize your presentation's goals, relevance to your audience, and important takeaways in this part.
Company Overview
Start with a general overview of your business before diving into the specifics of your product. Whether or whether your audience is familiar with your company is irrelevant. Important information, such as:
- Company name.
- Aims, missions, and vision.
- When you started your business.
- Your offered goods and services.
- How your products and business have changed.
- Appropriate team members.
The Problem
More consideration should be given to the issue or the demands of the customer. The reason your prospects are seated at the other end of the table is because they are more concerned about this. Because of this, we advise you to incorporate this portion early in the presentation.
Show the audience that you have a thorough awareness of their pain issues to grab their attention. Don't forget to describe how the issue affects your audience and what would happen if it weren't fixed.
Product and Solution
Start by demonstrating to your audience how or what they might experience if they are successful in solving that issue. Here, you should visualize a perfect world free from those inconveniences.
Be sure to emphasize the following during the writing of this section:
- Describe your offering.
- Describe briefly how it solves the issue and brings their vision of a perfect world to life.
- Showcase the manufacturing process for your goods. Is it batch created, bulk produced, individually constructed, or handcrafted?
- Add information on the product's features, functionalities, specifications, quality, durability, and other factors.
Promise of Value.
A value proposition is necessary for any product presentation. Here is where you argue in favor of your offering. A "aha moment" for your prospects will be facilitated by clearly articulating your value promise.
Further information on the value your product offers should be included in this area. You ought to:
- Explain the benefits that the product will have for your audience (product or service experience).
- Emphasize the differences between your goods and those of your competitors (unique selling proposition).
- Describe why a potential customer should choose your product (competitive edge).
It's a smart idea to focus your product pitch on the main advantages your prospects will gain from it. So, you should emphasize as many advantages of the product as you can. Productivity, ease of use, wellness and health, mental clarity, and many other factors could be considered.
Product Positioning.
Product positioning describes the perception or attitude you want your market to have about your product. It includes information on your brand's identity, the goods and services you provide, your target market, and what makes your product special. These are some topics to bring up:
- Your company's values and image.
- competitive product positioning in your target market.
- How the benefits and features of your product compare to those of the competition.
Your brand positioning can help you stand out from the competition. Consider it as the aspects of your brand that consumers would recall when considering comparable products. The Pepsi brand, for instance, is different from the Coca-Cola brand. Despite the fact that they both contain cola, their flavors, appearances, connotations, and legacies differ. You may develop a brand positioning statement to affect how people see your company.
Use Cases and Social Proof.
This section should to depict how the customer will use your solution to solve their issues. Here are a few techniques for presenting them visually or sharing them with others.
- Imagine how customers might utilize your product to address their issue.
- Share user ratings, celebrity endorsements, expert opinions, and other feedback from customers.
- Provide case studies and actual outcomes showing how your solution has benefited firms like theirs.
- Describe the downloads, engagements, purchases, and other key metrics for your product.
- Include any documentation, quality badges, accolades, or product and compliance certifications you may have.
- Utilize anecdotes to illustrate how pleased current consumers are with your product.
Call-to-Action (CTA).
It's time to state your expectations for your audience now. Your audience will choose your call to action.
It will also depend on your product presentations' objectives, which we'll cover in the section below.
You may wish to get comments from several departments during internal product presentations. You might urge potential clients to come meet you at your booth at a trade show so they can make purchases.
You could request time for questions and more during B2B presentations. The ultimate objective is to get customers to buy your product.
How to Create a Powerful Product Presentation.
The majority of companies are confident in their capacity to provide top-notch goods. Unfortunately, they have trouble making money from those things or commercializing them. How come that? In this technologically advanced era, people's attention spans are getting shorter. In addition, customers no longer have the time to endure subpar product demonstrations.
Do you want to increase sales or receive a good return on your product investment? Then, you must add intrigue to your product presentations.
Step 1: Define Your Goals.
Define your aims and objectives before delivering a new, renamed, or improved product, whichever is the case. Imagine you've just introduced a brand-new line of merchandise to the market. You must first explicitly state your objectives for your product presentation.
- Do you wish to increase manufacturing capacity with the support of investors?
- Do you want to ask the management for extra money so you can make more units?
- Do you want to form alliances with franchisees, merchants, or distributors? Or perhaps you want to share the new product with a client or prospect.
Explain once more why it's crucial for you and your team to accomplish these goals. For instance, as you may anticipate, establishing alliances with distributors could be beneficial:
- the range of your product.
- Increase income and product sales.
- Boost sales and market share.
The next thing you should do is emphasize how you plan to interact with your audience. Clarify what you want your audience to do after seeing your presentation as well.
Do you prefer that your potential customers phone you or purchase a year's worth of your product? What about presentations held internally? Do you want a plan to bring the product to a new market developed by the sales and marketing team? These questions should be convincingly addressed in your presentations.
Indeed, it makes sense. Finally, keep in mind that your objectives should be time-bound, specific, measurable, attainable, and realistic (SMART). If your audience comprehends and responds to your message, your presentation was successful. As a result, think about your objectives in each slide and include a clear call to action.
Step 2: Figure Out What Your Audience Needs.
Discover what matters most to your audience and serve that to them if you want to stimulate their interest in your goods. This is what distinguishes successful brands. Avoid the trap that many organizations fall into by not thinking you know what your target audience wants. Go ahead and do these things instead:
- Do a thorough analysis of your audience.
- Construct buyer personas.
- Analyze consumer data to spot patterns or trends.
- Follow industry journals, public forums, and social media.
Most likely, you went through this procedure when creating a product. You may be asking why it will be important during the presentation now. What you need to know is as follows. Information is more readily available than ever. As a result, prospective customers thoroughly investigate products and review offerings from rivals before making purchases. Your presentation is an opportunity to show that you not only are aware of their problems, but that your solutions can also enhance their quality of life or business.
Step 3: Create an Outline.
Outlining the key elements you want to include in your presentation is the next stage. There are always a number of important items to mention during presentations. Making an outline will assist you make sure nothing gets missed. Choose the topics you want to discuss and the order in which you want to present them first. The audience will then see the outline on a separate slide. This will help them know what to anticipate and make your message more enlightening.
Step 4: Pick Out the Right Tool and Template.
It takes art to present your goods or services. To be effective, you need to combine a variety of visually appealing presentations with an engaging delivery. Many hours of planning, strategy, design, and organization may be necessary to accomplish this. You would need to create an outline, prepare your slide notes, find and use royalty-free images, and design your slides using them. Fairly tiresome, I suppose. Tools and templates are useful for facilitating and speeding up work.
Using templates speeds up the process of creating captivating and effective product presentation slides. They also offer guidance on how to maintain the organization and impact of your material.
Step 5: Make Your Content Relevant and Compelling.
The secret to acing your product presentation is to produce pertinent and persuasive information.
The other suggestions we've provided will enhance the impact of your material, but a strong presentation starts and finishes with strong content. It has the capacity to captivate visitors' attention and help them relate to your solution. Don't imagine you can get away with it by slacking off on creating engaging content. It will take a lot of time to conduct research, generate ideas, and write out the key aspects that are important to your target readers. For instance, some buyers might be more concerned with product quality than with cost. On the other side, other prospects might place a higher priority on convenience and usability.
The value proposition should be at the center of your sales pitch, even though your presentation should be quick. Instead than concentrating on the product's appearance, think on how it will help the buyer.
Begin by outlining the world your clients will experience following a purchase. Moreover, make sure you rapidly explain what makes your product unique. For instance, purchasing and installing new equipment might occasionally be challenging and difficult. Yet, it aids businesses in reducing costs and boosting income and productivity.
Your material should explain the issue and the benefits the potential customer would experience after purchasing your offering. Pre- and post-sale support are examples of extra benefits that might help sell products.
Step 6: Create Appealing Designs to Make Your Presentation Come to Life.
Consider the last time you endured a tedious presentation.
- What kind of slide layouts were there?
- Was the color palette boring or repetitive?
- Were the visual aids awkward and challenging to comprehend?
- On each slide, were there too many ideas squeezed in?
Most likely, you slept off during the lecture. Other people feel the same way about awful slide slideshows as you do. No matter how fantastic your material may be, a bad slide design might be annoying to view.
That won't just harm the way your product is presented; it might also damage your credibility. So, you should make sure that your slide design is not just expert, but also has a tidy and structured arrangement. Here's how to make your slide design more clever:
- Stick with a minimum of three fonts throughout your PowerPoint deck and choose legible fonts.
- Limit the number of colors you use in your presentation.
- Make sure your text color and backdrop color have a noticeable contrast.
- Make sure your font, color scheme, and visual language reflect the identity of your brand.
- To attain excellence, format your text, graphics, and design elements.
Step 7: Use High-quality Graphics and Visual Aids.
You must include high-quality graphic assistance in your product presentation. Why is it important? The fact is, you spent a lot of time and energy getting ready for your big day. Thus, you don't want your potential customers to remember only a little portion of what you stated. A survey found that 65% of adults learn best visually. The odds are in your favor if you use eye-catching pictures in your presentations.
Regardless of the audience you want to reach. You may communicate your message and thoughts more effectively by using powerful pictures. The best part is that they maintain audience interest, foster strong emotional bonds, and keep your presentation on schedule.
Use one or two images every slide, just as it's crucial to keep to one major concept per presentation. Yet once more, the secret is to employ pictures that make your point as compellingly as you can.
Step 8: Determine Follow-Up Questions and Provide Answers.
Prospects or investors are likely to have a few questions regarding your product after your product presentation. In order to determine whether a product is a good fit for their business, potential clients frequently ask questions. These inquiries could take the form of:
- Scalability.
- Pricing.
- Quality control.
- Easy of use.
- Other services following the sale.
Let's imagine, for illustration, that you developed customer relationship management (CRM) software as a digital product. Prospective could inquire about things like:
- Your software is it expandable?
- Will it aid in the development and upcoming expansion of our business?
- How would the product assist us in managing our daily operations?
- How would the product benefit our company's sales growth, competitive edge, or market share?
The majority of customers might even request a live demo or a free trial of your program. You may prevent being caught off guard by being ready for any inquiries that might be asked. It demonstrates that you are fully aware of your prospect's wants. Your audience will be impressed by your responses, which will increase their belief in your goods and aid in closing the sale.
Step 9: Run It by Your Team and Incorporate Feedback.
You took your time creating your slide and organizing your thoughts. superb work Your presentation needs to go through a few rounds of revisions in order to shine. Here's how to make your presentation stand out by polishing it:
- Edit aggressively until your presentation is unambiguous and clutter-free. The intention is to increase the clarity, fluidity, and overall legibility of the language.
- Remove anything that has no connection to the main point.
- Get input from your mentor and team members, run it past them, and then include it in your product presentation.
Even if you're a skilled editor, getting a second set of eyes to review your presentation can help you make it better. Let's get to it. Your mind might automatically fill in the blanks with what you intended to say as you edited your presentation. Yet, other editors could easily point out mistakes or locations where you aren't clearly conveying your ideas.
Step 10: Practice Your Presentation.
Practice until you are an expert if you want to produce outstanding business presentations.
Why is it important at all? You've been through the entire product development process and have a solid understanding of the item, after all. Practice helps you become more confident and knowledgeable with the essential details. You have a fantastic chance as you practice to:
- Remove any extraneous information or jargon from your presentations.
- New experimentation (like a strong opening or pause to play a clip).
- Your presentations should be concise to fit the time provided.
Before the big day, you should practice your product presentations five to ten times. On the first day, you can perform it by yourself while facing a mirror. You can then rehearse in front of a small group of friends, family, or coworkers. You will be able to observe responses and receive genuine human feedback as a result.
Make sure to time yourself, document your practice sessions, and take notes while you're at it. Feel free to pause when you encounter errors and speak difficult words slowly. As you go, make sure to evaluate, re-analyse, and improve the structure of your presentation.
Review the footage that were captured as well as the audience's comments. After that, you can apply the criticism to the remaining practice sessions. Keep in mind that you shouldn't read your slide or give the presentation exactly as you have it memorized. Rehearsals are intended to help you gain the confidence you need to:
- Avoid sounding formal or overly prepared.
- Promote your services or products without seeming ill-prepared.
- Accept audience feedback and questions without becoming confused or overburdened
Tips for Nailing Your Product Presentation.
The groundwork is laid for a great product presentation with the help of the advice we've provided, but to ace your product presentation, you'll need much more than immaculate content and slide design. What else? You must present your argument in a captivating and convincing way. If your delivery is flawless, you are headed in the direction of successful sales.
1. Start Off Big!
Your product presentation's opening is really crucial. Your opening will set the tone for the rest of the presentation. Strong beginnings increase the likelihood that you'll finish strong. You must immediately engage your audience, establish your authority, and create an atmosphere conducive to listening to you. Don't squander those valuable first few minutes talking about irrelevant things. Otherwise, they'll lose interest, and it could be difficult to gain their attention back. There are numerous great strategies for getting your presentations off to a strong start:
- The situation that inspired you to create the product can be the subject of an interesting story. You can discuss how the product has changed if you're renaming it.
- Cite alarming news stories, numbers, or statistics that are relevant to the goal of your presentation. For instance, you may provide figures from a study or industry report that demonstrate the need for your service or product.
- Pose an intriguing inquiry that piques interest and describes the issue. Do you, for instance, spend excessive amounts of time tracking sales, leads, or inventory? Or do you have trouble boosting conversions for your company?
- Start off with a powerful image or video that features customer testimonials, reviews, live user usage footage, and much more.
2. Tell a Story
It's vital to use stories in your presentation after the introduction. That is a great method to keep your audience interested from beginning to end.
Your audience will connect with and remember your presentation's important themes more easily if you use stories. For instance, you might describe the issues that existed in your market before your product appeared.
How your product will alter the course of the industry could be another aspect. You can make a persuasive case by including convincing numbers and statistics in your narrative. Use your product pitch to persuade potential buyers of the superiority of the goods or services you are providing.
This is your opportunity to debunk any skepticism or untrue assumptions about your goods if you are selling a rebranded or repackaged product. Inform them of the advantages they will experience if they purchase your product.
The needs of your audience should be considered when creating your presentation. What advantages will your audience receive from your presentation, in other words?
Make sure your presentation is interesting to and relevant to your target audience as you are planning it. Instead of concentrating on what you want to say, find out what your audience needs to know. Make your PowerPoint unique by addressing the topics that matter most to your clients. Finally, simplify your delivery so that your audience may comprehend it and react.
You should observe your audience members' body language and reactions during your presentation. Understanding their behaviors and feelings will help you stay on task and accomplish your presenting objectives.
3. Keep It Short, Simple and Sweet
A keynote talk or scholarly presentation are not the same as a product presentation. Hence, you won't have endless amounts of time. Most importantly, nobody wants to listen to a lengthy presentation for hours on end.
Studies show that after 30 minutes, presentations lose a significant amount of audience attention.
Always keep in mind that you won't have your prospect's attention and patience for very long when giving your presentation.
What is the main point I want my audience to remember? is the question you want to ask. How little time do I need to concisely communicate the important points?
Whatever rule you decide to follow, make sure to keep your main points concise and focused. And if what you're going to say doesn't advance the main point, skip it.
4. Maintain the Right Body Language
Body language and other non-verbal clues are very important in presentations. That can mean the difference between a presentation going well and one going horribly wrong.
This is why. Humans give body language and vocal intonation 90% more attention than they do words.
This indicates that individuals don't only listen to what you say. They also take note of nonverbal clues including body language, gestures, posture, and eye contact. Using the right body language can help you engage and hold the attention of your audience during a presentation.
Here are some suggestions for using good body language to engage your audience:
- Put on a sincere smile.
- Make every effort to maintain your calm.
- During your presentation, strike a powerful stance.
- Display your uniqueness, zeal, and interest in the topic.
- Keep eye contact with each audience member individually.
- Talk clearly and a little louder than you think is appropriate.
- Use the area and engage the crowd as you walk about the stage.
- Avoid speaking excessively quickly and slowly at the same time.
- Make sporadic arm movements.
- Avoid hunching over the podium or leaning.
- Keep your breath, and pause occasionally between speeches.
Finally, have faith in your skills. If you don't sound sincere, people won't believe whatever you have to say.
You've worked so hard to create a fantastic product. Keep your enthusiasm when speaking in front of an audience.
Try your best to talk truthfully about it. This will make a good first impression on your audience and foster belief in your brand.
5. Invite Questions From Your Audience.
Thank the audience for their attention after your presentation. By encouraging your audience to ask questions, you may increase engagement even more. Pay close attention to the questions and offer succinct responses. Please feel free to ask for further explanation if you don't understand the question. Don't make promises you can't keep and be upfront with your audience.
6. Leave a Lasting Impression.
All of your previous work could be undone by a weak conclusion to your presentation. Thus the requirement to end your presentation strongly. The main ideas of your presentation should be summed up in your conclusion. Also, it must to make a lasting impression on your audience and motivate them to take action.
Several effective strategies exist for developing a memorable conclusion:
- You might emphasize the key ideas, such as the advantages of your product and its distinctive value proposition.
- This might be a great chance to publish enticing testimonials and reviews about your goods. Make sure to highlight any accolades, commendations, or noteworthy features that your product has received.
- Finish with a tale that returns to the thesis statement.
- A compelling query you posed at the start of your presentation should be your closing statement.
- Showcase your product's fascinating statistics and case stories.
For instance, you might state how firm A's productivity and revenues increased by 55% as a result of your program.
Consider the more realistic scenario where you provide on-demand delivery services. You might describe how your solution has reduced delivery costs and improved access to delivery services for more than 200,000 clients. Then go ahead and emphasize how your prospects can gain access to these advantages.
Don't forget to include a strong call to action. Inform them of your expectations for them and the next steps. For instance, you might ask potential customers to pay a premium edition of the software or a year's worth of your offering.
Picture a young Michael Beebe, fresh out of La Porte High School in ’93, diving headfirst into the world of hospitality with a busboy gig at the old La Porte Holiday Inn. That hustle led him to an Associate of Science from Purdue-North Central in ’95 and a Bachelor’s in Hospitality Management from Purdue-Calumet in ’97 (those schools are now merged into Purdue-Northwest, by the way). Michael’s early career was a whirlwind—running a 140-room hotel in Indianapolis, where he learned the ins and outs of the industry but realized it wasn’t his true calling. What did spark his passion? Teaching. He found himself thriving in front of students at Ivy Tech Community College and Lake Michigan College, sharing the art and science of hospitality management. Oh, and he also moonlighted at WIMS radio in Michigan City, juggling both on-air and behind-the-scenes roles with his signature high energy.
Politics? That’s been Michael’s sidekick since he was 18, registering to vote with a fire in his belly to make a difference. He threw his hat in the ring for La Porte County Council in 2010, where he got a crash course in the power of social media marketing. Undeterred by not winning, he campaigned for Indiana’s General Assembly in 2012 and took another shot at the County Council in 2014 and 2016. Though he hasn’t clinched a seat yet, Michael’s relentless drive to serve shines through. Lately, he’s been pouring that energy into helping other candidates who champion personal liberty, amplifying their voices with his knack for strategy.
Here’s a twist: Michael once co-owned a tattoo shop, despite having no ink himself. As the business manager and marketing guru, he leaned hard into low-cost, social media-driven campaigns to put the shop on the map. That experience fueled his love for digital marketing, and now he spends his free time crafting websites and boosting businesses online—a true labor of love.
These days, Michael’s living the dream as an independent contracted transporter, crisscrossing the country while getting paid to soak up new places and cultures. When he’s not exploring, he’s parked somewhere scenic, laptop open, building his digital consulting company, Spark Plug Strategies, or penning his thoughts. He even wrote a few books.
Based in La Porte County, Indiana, Michael’s embraced a “decentralized laptop lifestyle,” blending work, travel, and passion projects into a life that’s as dynamic as he is.