Inserts - The Michael Beebe

September 28 2024

The Book on Marketing: Flyers, Inserts, and Circulars for Joint Ventures (JV).

Michael Beebe Book, Books, Branding, Business, Business Strategy, Entrepreneurs, Full Tilt Business, Marketing, Michael Beebe, Social Media, Social Media Marketing, Spark Plug Strategies, The Book on Marketing, TheMichaelBeebe.com Advertising, Books, Branding, Business, Business Strategy, Circulars, Flyers, Inserts, Joint Venture, JV, Marketing, Marketing Strategy, Michael Beebe, New Author, New Book, Strategy, The Book on Marketing, TheMichaelBeebe, TheMichaelBeebe.com

I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Flyers, Inserts, and Circulars for Joint Ventures (JV).

You may arrange to have your content inserted as a flyer, insert, or circular inside another magazine that is currently being sent, much like JV mailings. Even while local brick and mortar businesses frequently use newspaper inserts, this "hitching a ride" tactic is most effective when your audience is specifically chosen. The joint venture component is engaged when you pay a specific sum per lead or a percentage of all sales produced by the arrangement. Depending on your price structure, you can pay a percentage of the first sale alone, a tiered system where a lower amount is paid for all first-year purchases, a percentage of the back-end purchase, etc. You must find the deals that give your JV partners a reasonable incentive while also producing the best profits for you. And that applies to all kinds of transactions.

Michael Beebe

Picture a young Michael Beebe, fresh out of La Porte High School in ’93, diving headfirst into the world of hospitality with a busboy gig at the old La Porte Holiday Inn. That hustle led him to an Associate of Science from Purdue-North Central in ’95 and a Bachelor’s in Hospitality Management from Purdue-Calumet in ’97 (those schools are now merged into Purdue-Northwest, by the way). Michael’s early career was a whirlwind—running a 140-room hotel in Indianapolis, where he learned the ins and outs of the industry but realized it wasn’t his true calling. What did spark his passion? Teaching. He found himself thriving in front of students at Ivy Tech Community College and Lake Michigan College, sharing the art and science of hospitality management. Oh, and he also moonlighted at WIMS radio in Michigan City, juggling both on-air and behind-the-scenes roles with his signature high energy.

Politics? That’s been Michael’s sidekick since he was 18, registering to vote with a fire in his belly to make a difference. He threw his hat in the ring for La Porte County Council in 2010, where he got a crash course in the power of social media marketing. Undeterred by not winning, he campaigned for Indiana’s General Assembly in 2012 and took another shot at the County Council in 2014 and 2016. Though he hasn’t clinched a seat yet, Michael’s relentless drive to serve shines through. Lately, he’s been pouring that energy into helping other candidates who champion personal liberty, amplifying their voices with his knack for strategy.

Here’s a twist: Michael once co-owned a tattoo shop, despite having no ink himself. As the business manager and marketing guru, he leaned hard into low-cost, social media-driven campaigns to put the shop on the map. That experience fueled his love for digital marketing, and now he spends his free time crafting websites and boosting businesses online—a true labor of love.

These days, Michael’s living the dream as an independent contracted transporter, crisscrossing the country while getting paid to soak up new places and cultures. When he’s not exploring, he’s parked somewhere scenic, laptop open, building his digital consulting company, Spark Plug Strategies, or penning his thoughts. He even wrote a few books.

Based in La Porte County, Indiana, Michael’s embraced a “decentralized laptop lifestyle,” blending work, travel, and passion projects into a life that’s as dynamic as he is.

themichaelbeebe.com

M	T	W	T	F	S	S
1	2	3	4	5	6	7
8	9	10	11	12	13	14
15	16	17	18	19	20	21
22	23	24	25	26	27	28
29	30