Fun with Branding: Link in Bio

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Stop using “Link in Bio” on your social media. Link Tree is a great idea but falls short for your engagement. You have a website. Create a page for your posts links that way you are directing people to your website instead of some other company’s. This drives traffic to where you want it and helps keep, people on your site. 

 

Basically the first thing you do with Link Tree is find people who are interested in you…and send them somewhere else. Keep them engaged in your website. Obviously if you’re sending them to follow on other social they will leave your site, but create your own “link in bio” pages for that so you can set it to open in a new window for social media redirections or Amazon book sales. 

 

The concept is really pretty easy. 

  1. Create a new set of pages. 
  2. Do not add them to your primary menus. 
  3. Create a different menu for these pages specifically.
  4. Embed links to pages you want to focus on. 
  5. Optimize for mobile devices. 

I build on WordPress so it’s rather quick and easy but play with it and make sure you’re using a responsive theme. Most people build their website to reflect what looks best on a computer and though responsive (formatting changes to suit the screen size), it can be cumbersome to view on mobile devices. Think of information overload. Consider your link in bio page to be Cliffs Notes or a series of elevator speeches. You want quick and informative and since it comes from apps on a mobile device, the link can be named whatever you want since they simply click on it. Mine is TheMichaelBeebe.com/link-in-bio since most people reference that phrase due to Link Tree’s popularity. Use it to your advantage but let people also see your name in your own URL. Any decent website designer can build it for you in just a few hours. Most entrepreneurs today know how to build on WordPress so it should be an easy job for most people who already have their own website. 

 

I should do a companion piece titled “Everyone Needs Their Own Website” and if I ever do, I’ll turn that last part into a link so if it’s blue, it’s been updated (I did write it and it will be available after 9 AM on January 30, 2023). If you are selling ANYTHING, you need your own website. It will create higher conversions and can help serve as a sanitized life résumé that you control plus it will push you higher in search results. Blog on it and tell people your thoughts. It’s great for so many different things. When I say “selling,” sometimes that means you are the product. So make the product stand out. 

 

Please like this if it helped you, share it with a friend who can benefit from it and / or tag that friend so they can see it. Share on your social and please tag me at @TheMichaelBeebe on all things social or use #TheMichaelBeebe or #MichaelBeebe. Also, if you got something out of this, please follow my social. There’s a lot of it! If you have any questions, feel free to shoot me an email at Discussion@TheMichaelBeebe.com.

 

For more from Michael, please go to TheMichaelBeebe.com. Thank you!