The Book on Marketing: Mini-seminars.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Mini-seminars.

These are a fantastic way to package together all of your goods and services and sell them on the platform. Renting a space to host a two-hour presentation on a topic of interest to your target audience is quite affordable. You establish yourself as the authority and get to promote your goods and services. Make sure to record the presentation so you can share it with potential customers who might not be able to attend in person.

The delivery of content has gotten simpler over time, but it has been around for a long time. things like this video, as an illustration. It may be podcasts, email blasts, sponsoring a forum with lots of participants, or social media sites like Facebook, Twitter, and LinkedIn. Nowadays, everything is so simple. But, I believe that many people are forgetting about the traditional form of content marketing, which goes by the names of seminars, workshops, and training events. These events are fantastic opportunities for you to interact with potential clients and customers. Although they have been occurring for a while, few businesses use them as a marketing tactic.

A top-notch event can be put on for a reasonable price. It doesn't cost very much at all. In fact, if you could organize a 100-person event that lasted a few hours and included light snacks for less than a few thousand dollars. Imagine, though, that you invited 100 of your top clients to a gathering where you had the chance to give them some additional information about what you do. What proportion of your clients are 100% knowledgeable about every product or service you provide, if I were to ask you? That percentage will undoubtedly be small. Everyone may be invited to an event where you could give them some additional information about what you do.

Not every event must be a hard sale. Running an event like this makes you the expert in your industry. Go with it! 

Tips to Success.

Be organized! This cannot be stressed enough! Organization will be the difference between success and embarrassment. Have everything timed out and when every part of the event happens. If you have people passing out material, make sure they know exactly when to do it, either by a signal or keyword phrase. Have a run sheet that everyone is familiarized with.

Good location. Have a good location. Don’t use a dumpy venue just because it has a good price. It doesn’t need skirted chairs, but it shouldn’t be the VFW hall either (unless you are targeting veterans for your seminar).

Get help! No man is an island and you can’t pull this off on your own. You need people to help you with the event.

Have a CTA (call to action). All marketing methods end up being the same and never leave your prospects wondering what they are going to do next or trying to guess. 

Show and tell. Have sponsors there. Hell, get sponsors to pay for the event so you can help them showcase their products. 

Bonus tip. Get video!!! You don’t know the future and it would be nice to have video of you speaking publicly so you can cut smaller bits out for a commercial for the next one or to use in its entirety as some form of video or audio seminar. Plus you can learn a lot from watching yourself and know what to focus on the next time.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!