The Book on Marketing: Networking.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Networking.

Trade exhibitions, seminars, your local Chamber of Commerce, and any place where your prospects congregate are all excellent places to network. The best chance for networking is frequently the hotel bar the evening before the lecture. Get your elevator speech ready (because everybody loves giving or hearing elevator pitches) and have lots of business cards on hand because it's typically more beneficial to attempt to gather contacts and leads than it is to try and close a transaction right away.

You're doing networking improperly if you go to events with the mindset that you need to market yourself. Meeting new people and forming connections are key components of networking. Ten steps are provided here to help you maximize your networking. A wonderful technique to meet individuals in a "non-selling" environment is through networking. Decide not to sell. greet each other. Inquire about people's companies. Be welcoming and carefree. Take pleasure. Learn about people. Avoid selling at all costs. Ask for someone's business card if and when they seem to fit your desired criteria. Afterward, get in touch with them again to see if there's a fit.

Every week or month, allot a certain amount of time to your networking. Set a goal for how many networking meetings or events you'll attend. Make sure to schedule these meetings around your other obligations and tasks. It's best to strike a balance between networking and your other lead generation efforts. By doing so, you may compare the worth of your networking leads to the time required to generate them. Select networking events that will allow you to meet the people who are most likely to require what you have to give. Or try to make connections with those who can introduce you to those who require what you have to offer. Both are promising futures. Recognize your purpose for being there—to build relationships, not to sell. The first step in a long dance is networking. Do not hurry! Don't hand out your cards to just anyone. Save some trees and money. Only give your card to persons who request it. Ask individuals questions. Find out more about them and their company. You pre-qualify them in this way. Ask for their card if they fulfill your goal criteria. Otherwise, don't. Do not promote yourself. Telling people what you do is OK. After giving your "30 second commercial," halt. You're not there to sell; you're there to meet people and get information. People who show interest in them are adored by others. Engage others by asking questions and listening to them. The quickest technique to establish a rapport with someone is in this way. Additionally, it's the fastest way to decide if you should do business with them. Enjoy yourself, relax, and have fun. People enjoy being around those who are carefree and having a good time. Avoid cornering people and being cornered. Manage your time and conversations to make enough connections to make your networking time worthwhile. offer to refer. Giving someone something, like a recommendation, is the finest way to start a connection. You won't pay anything for it. They will likely reciprocate if they are the kind of person you want to conduct business with, and this might lead to the creation of a fruitful, long-lasting commercial partnership.

A tried-and-true method of creating business connections is networking. It can be carried out in clubs or networking groups. Through chambers of commerce, it is possible. Anywhere that you meet people, you can do it. You can readily network if you are involved in your neighborhood or company. While doing their grocery shopping, some folks "network"! 

Your focus and attitude are the deciding factors. You can have more potential customers the more people you meet who might need your good or service.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!