The Book on Marketing: Newsletters.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Newsletters.

Newsletters are a great way to stay in touch with your customers, offer them exclusive discounts and coupons, let them know about upcoming events (a wine store, for instance, can let its customers know about an upcoming wine tasting event), share recipes, articles, advice, and tips on how to make the most of your products and services, and much more. Case studies, success tales, recommendations, and sales pitches for other goods and services are all welcome here.

The following advice will help you operate a successful newsletter:

Make sure it's not just a sales pitch. You want it to be a gift that your customers eagerly anticipate receiving. They may become annoyed by excessive advertising and mistake it for junk mail. Include top-notch content on a range of topics that aren't just about your company. Stay interesting.

Keep it steady and routine. Avoid sending it three times in one month and then not sending it again for two months. While quarterly is OK, monthly is far superior.

There are firms that will create regular material for your email if you struggle to come up with ideas or lack the time. One great resource is pagesmag.com. 

Check your newsletter for errors. When the word should have been "fore," a spellchecker won't indicate "four." Grammar checks are included in programs like Microsoft Word. Verify the veracity of the facts and that the dates, timings, and locations are accurate. Verify coupon values and other numbers one more time.

Once you've created a layout that functions, make an effort to stick with it from issue to issue.

Make reading it simple for the eyes. On black or colored backgrounds, avoid using white type. On a light blue background, avoid using dark blue font. Serif fonts should be used for body text. Don't make reading it seem like too much labor. Give white space plenty of room.

Before you start your newsletter, have a plan. You should be very clear about what you want it to accomplish for you. Should the author write in the first person? Or the third person, as in the majority of newspaper articles? Do you prefer features or normal columns? Visiting authors? Do your research before hand. 

Your contact information should always be included, possibly even on every page.

Include regular mentions of your clients. It's always far better to let them sell you than for you to try to sell yourself because they prefer to see their names in print.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!