The Book on Marketing: Partnering with Your Suppliers.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Partnering with Your Suppliers.

Generally speaking, your suppliers want you to be successful since it will boost their sales. They might foot the bill for more staff, mailings, salespeople, etc. You won't learn anything if you don't ask.

A couple of my closest friends are Primerica Advisors. One of the investments they sell is through Brighthouse Financial. Guess what! Brighthouse will send people out to their office and train them on the products they sell plus they offer all kinds of supplier-side training materials and phone support. Brighthouse Financial has a stake I=n my friend’s succeeding. 

In the restaurant industry, if you pick Coke or Pepsi (it doesn’t matter which) and go exclusive with them, they will gift you tons of free stuff for your business. Sometimes you can get them to pay money for their correct logo to appear on the menu as a way to recoup menu costs. It’s not just Coke either. Imagine carrying Campbell’s Soup (the largest supplier of soup to restaurants in the United States) and also allowing them to advertise their logo. Hatch, the green chili company out of New Mexico does this too for menu items with their logo on it. This is a joint venture to cover menu expenses but how about going haves on radio commercials? 

Window suppliers will produce twenty- and fifty-second ads with a ten second music bed on the end for the local distributer to advertise. Sometimes the distributer pays full price for the advertising but the production of the commercial was handled up front and some times they may pick up part of the actual advertising expense locally. Never be afraid to ask.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!