Coin a New Word 1: Macro Niche
While reading a website of bucket list ideas, coining a new word struck me since I had a couple I wanted to coin but was never sure how. Not knowing something and having to learn it is the basis of my bucket list so I added “coin a new word” to mine. Then I did some research and all I have to do is use the word, which I have on multiple occasions and get credit for it. So I decided to post it publicly here with an entire definition of it and its purpose. It’s really easy to do and I will at some point soon have this piece and a few others posted on Reddit to grow the reach of the new word. The title indicates that this is only the first new word I am coining. I have at least one other.
A niche is a small segment of something larger. In my terms that I am using, I am primarily focusing on websites. Niche websites have the highest potential profit for individuals looking to create passive income. The essences of this is that a person searches for specific things on Google so by creating keywords that are easy to search for and very specific, it makes the niche site a big fish in a small pond. Motor Scooters are a popular search item, but “custom motor scooters” typed into Google will yield a smaller number of hits. “Custom motor scooters in Chicago” will yield even fewer hits, hence the ability of a site owner selling customization for motor scooters in Chicago will greatly increase.
“A niche website is a site that focuses on a narrow group of people in a larger market with a common specific interest. While targeting a very specific term that people use on search engines, a niche site offers its visitors helpful and quality content that answers a question or solves a problem.” Oct 12, 2015 – Buzz Nitrous (https://buzznitrous.com/what-is-a-niche-website).
What if you want to sell custom motor scooter parts nationwide? How about high performance motor scooters? When I build a website, I prefer to use WordPress as the primary template because is just that easy. With that, I also use various Search Engine Optimization (SEO) plugins to help me with getting the site noticed by Google. In those SEO plugins, you can insert keywords. Those keywords are what Google searches notice and are typically comma-separated. For instance, my keywords for this piece are: Michael Beebe, MichaelBeebe.net, Websites, Website, Website Design, Niche, Macro Niche, Tips, Tip, Coined Words, Coined Word, Word, Coined, Coin, Bucket List, Search Engine Optimization, SEO, Search Engine, Search, Optimization, Engine, passive, income, passive income, sleep money, money, local paranormal, LocalParanormal.com.” Those are not visible to the general public and Google sees from my website on the backend so when someone types in “What word did Michael Beebe Coin,” this blog piece should pop up…eventually. Nothing is immediate on websites.
So back to the motor scooter example, what would happen if I listed all 4,480 counties, parishes, and census areas in the U.S in that SEO area in addition to the important words referring to the main topic? You are now the Orange County, California Custom Motor Scooter king too, not just Chicago. This is what I call a “Macro Niche” website now.
I first came up with the idea during an argument/debate when I was first learning to build a basic site. I was creating Local Paranormal (LocalParanormal.com) as a blog site to share ghost stories from around the country. Conventional wisdom is that I should have simply created Indiana Paranormal or Northwest Indiana Paranormal as a niche site and as people look up haunting in Northwest Indiana, I would have been the top site. That seems cool…but boring. Why can’t I also be the site that pops up for Southeast Ohio or Sacramento, California? Well…I was…or at least I became such. I largely lost interest in the project but I came away with a lot of fantastic concepts, one of which was a macro niche site. I was able to make Local Paranormal be the pop up website that was in your top ten by typing in your state and city then “paranormal.” That was damned impressive for a novice. I subsequently created fifty pages for the states then subcategorized them by counties. This also worked for a later designed news website that I created as a test/proof of concept that crashed due to an extreme volume of hits. That was an awesome moment and I did celebrate. Six months of work to crash a site made me feel like Gomez Adams crashing a train, set, but it was a great moment in my life because it showed my concept was right and also, as a side note, proof that the macro niche does, in fact, exist.
I still own Local Paranormal and I have an interesting idea of what I want to do with it next. It will still be very paranormal-based, but no longer a blog site. I think it will be pretty cool. The news site I crashed has been scrubbed and I bought a new URL that will hold a similar site, but I need to create a second proof of concept site first to show the other aspect of that site and how it can work even better.
In theory, “macro niche” can be used in other areas beyond website design and refer to things such as antique malls, car dealers, and anyone selling a variety of products that can be dissected into multiple niche markets while supporting each niche (preferably) equally. There is no reason that this concept cannot relate to brick and mortar businesses.
A potential variation on this word would also be “multi-niche,” referring to a business engaged in multiple niche markets but only a few and not trying to stretch among all niche markets in a general category.
Ladies and gentlemen, I present to you: MACRO NICHE.
For more from Michael Beebe, please read his blog on TheMichaelBeebe.com.
Picture a young Michael Beebe, fresh out of La Porte High School in ’93, diving headfirst into the world of hospitality with a busboy gig at the old La Porte Holiday Inn. That hustle led him to an Associate of Science from Purdue-North Central in ’95 and a Bachelor’s in Hospitality Management from Purdue-Calumet in ’97 (those schools are now merged into Purdue-Northwest, by the way). Michael’s early career was a whirlwind—running a 140-room hotel in Indianapolis, where he learned the ins and outs of the industry but realized it wasn’t his true calling. What did spark his passion? Teaching. He found himself thriving in front of students at Ivy Tech Community College and Lake Michigan College, sharing the art and science of hospitality management. Oh, and he also moonlighted at WIMS radio in Michigan City, juggling both on-air and behind-the-scenes roles with his signature high energy.
Politics? That’s been Michael’s sidekick since he was 18, registering to vote with a fire in his belly to make a difference. He threw his hat in the ring for La Porte County Council in 2010, where he got a crash course in the power of social media marketing. Undeterred by not winning, he campaigned for Indiana’s General Assembly in 2012 and took another shot at the County Council in 2014 and 2016. Though he hasn’t clinched a seat yet, Michael’s relentless drive to serve shines through. Lately, he’s been pouring that energy into helping other candidates who champion personal liberty, amplifying their voices with his knack for strategy.
Here’s a twist: Michael once co-owned a tattoo shop, despite having no ink himself. As the business manager and marketing guru, he leaned hard into low-cost, social media-driven campaigns to put the shop on the map. That experience fueled his love for digital marketing, and now he spends his free time crafting websites and boosting businesses online—a true labor of love.
These days, Michael’s living the dream as an independent contracted transporter, crisscrossing the country while getting paid to soak up new places and cultures. When he’s not exploring, he’s parked somewhere scenic, laptop open, building his digital consulting company, Spark Plug Strategies, or penning his thoughts. He even wrote a few books.
Based in La Porte County, Indiana, Michael’s embraced a “decentralized laptop lifestyle,” blending work, travel, and passion projects into a life that’s as dynamic as he is.