The Book on Marketing: Podcasts.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Podcasts.

One marketing tool that professionals have at their disposal in this day and age, the podcast, is sometimes misused. Podcasts are powerful marketing tools because they enable firms to connect with a particular audience. Research shows that podcasts are effective at hyper-targeting listeners and offer a fair return on investment. The fact that podcasts are frequently instructive and informative adds value for listeners. iTunes is a website with a rank of one, according to Forbes. So, any founder who is mentioned in a podcast with a description raises the brand's SEO rankings. Thus, podcasts can be a useful strategy for improving page rankings. The number of podcast listeners is rising, and 115 million individuals are predicted to do so weekly.

The podcast industry has less competition than other social media channels. Over 80 million businesses have pages on Facebook, whereas there are only 70,000 podcasts. Finding an audience-friendly unexplored niche for podcasts is simpler. Also, because podcasts simply need to be heard, listening to them requires less concentration. Many have been attempting to cut back on their screen usage, particularly during the pandemic. Hence, taking a break from screens by listening to a podcast is a wonderful idea.

Podcasts have actual worth since they do more than just serve as a tool for branding; they also add value for listeners. Through participating in discussion, listeners can feel connected, have a sense of belonging, discover more about their interests, and be a part of the podcast community.

There is much more to podcasts than just marketing. Informational and containing knowledge that listeners find fascinating, podcasts are. They are useful for expanding reach as well as for marketing. Podcasts are stronger marketing tools since they develop a highly interested niche.

There are several podcasts that target a certain niche and are widely circulated within that area. The niche factor enables marketers to target particular demographics and reach consumers.

Podcasts are considered incomparable to YouTube and Instagram. It might be difficult for brands to select a platform on which to establish a presence. The majority of companies are working to increase their visibility on Facebook and Instagram, but many are ignoring the niche that may be developed on Spotify and iTunes.

Podcasts can make B2B companies more productive. It can be challenging to develop a marketing campaign for a B2B company that has a strong connection to the other company. Personal and professional stories frequently fail to capture audiences' attention the way they could in B2C marketing. For B2B businesses, podcasts are an entertaining method to tell their stories. So, podcasts can be a useful tool for companies that do not have the resources or space to develop an efficient marketing strategy.

Your firm can benefit from using podcasts as a marketing strategy. They can attract more devoted viewers in addition to redirecting traffic to other social media platforms. Overall, podcasts serve purposes other than marketing. They also support community building by educating and engaging customers on a deeper level. Podcasts shouldn't be overlooked in a time when businesses want to be active on social media channels.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!