The Book on Marketing: Posters.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Posters.

 

Who says you can't hire high school students to hide them under windshields or pack them into mailboxes? Obviously, it would be better to target the windshields of a posh hotel than your neighborhood Wal-Mart if you were offering an expensive financial course. If you wish to ship them, I believe the US Postal Service will also print them for you like they do with postcards.

Does your business use poster marketing as a component of its advertising plan? If not, you're passing on a fantastic chance to engage your audience and convert potential customers. When making a shopping choice, 82% of consumers prefer print advertisements like posters to other kinds of advertising. Let's look at how your business might begin including poster marketing in its print plan. 

Potential clients must interact with your brand seven times (often called the “Marketing Rule of Seven”) if you want to boost sales. In actuality, a prospect needs to interact with you seven times before they decide to buy. The amount of encounters clients have with your brand is increased when you combine your existing print marketing tactics, such as newsletters and direct mail, with poster marketing. This increases brand recognition and consumer confidence, which boosts sales.

Considering that 77% of consumers base their purchases on the brand, raising brand recognition for businesses should be a top priority. You may enhance the amount of interactions prospects have with your business and raise that crucial brand awareness by integrating poster marketing with your current print strategy.

Given that we live in a digital age, it should come as no surprise that internet advertising is crucial if you want to draw in clients. Not that you should disregard print, though. You may actually increase traffic to your online platforms by using poster marketing. 

Customers might find you on social media by looking for your company's handles on posters. Additionally, you may utilize posters to advertise a distinctive hashtag that invites people to engage with your company online. Do you want to publicize a significant landing page or sign-up form? Include a QR code on your poster to lead people to the desired page. The addition of distinctive touchpoints to the consumer journey provided by poster advertising helps your company stand out from the competition.

So now that you are aware of the significance of posters in advertising, great job! But how do you design one that your clients will find interesting? We've included our top tips for creating a poster that generates buzz below. 

Keep it simple, please! Save the complex images for a different advertising medium, despite the temptation to utilize sophisticated fonts and intricate designs. Simplicity is key when it comes to poster marketing. Posters should be visually appealing without becoming overly busy. Less can be more. Customers might only give you a fleeting glance, so you only have a split second to grab their attention.

Stay Consistent. Utilizing poster advertising together with other marketing tactics like social media or direct mail will help your marketing effort succeed. However, you must maintain a consistent brand image across all platforms. This calls for consistent messaging and imagery across all of your adverts. By doing this, your brand will be simpler to recognize and you can experience an increase in sales. Brands that uphold a consistent brand image see a 33% rise in sales. 

Select the appropriate location. If your potential customers can't see your poster, no amount of snappy copy or eye-catching design will matter. For this reason, it's crucial to place posters where your target audience frequents so that they can be seen. 

Consider where your target audience spends the most of their time before choosing the location for your poster. A college campus might be a wonderful place to display posters if you're trying to reach young folks. If you want to reach families, think about putting up posters at shopping malls or at establishments close to schools.

Make It Easy to Read. There's a good chance that your intended audience won't carefully scrutinize your work like it's the concert poster for their preferred band. Therefore, it's crucial that your message is clear even at a distance. Consider concentrating on a bold statement or attention-grabbing title rather than trying to jam a full paragraph into your advertisement. Additionally, you should pick a straightforward, easy-to-read font. Serif and Sans Serif are the two font types that are most frequently used for posters. Both of their visual and tactile qualities are distinct, although either can be used for poster marketing.

Remember Your CTA. A compelling call to action (CTA) should be present on your poster if you want to maximize your return on investment (ROI). A call to action will inform viewers of the next step they must take to interact with your brand. Choose action words that will interest your readers when creating a call to action. Here are some examples of action words you might want to try: 

  • Follow.
  • Share.
  • Tag.
  • Call.
  • Learn.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!