Better by the Gram: Posting Times

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I wrote a book! The book, Better by the Gram: Ten Actionable Steps to Increase Your Visibility, can be pre ordered or (depending on when you see this) purchased by clicking the link HERE. My birthday is April 7, so I decided what better birthday present to myself than to release a book that day so I really have something to celebrate? A new chapter will post daily through April 6th and on the 7th the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. The book itself its a much easier format to read and honestly, I would truly appreciate your purchase.

Every social media outlet has a best posting time and some accounts will even show when you’ve had the best historic engagement on your posts. These posting times are offset. Let’s say 4PM is the best posting time for Instagram. Do you really want to post when everyone is sitting on the can reading their Instagram? No. You want to post at 3PM so it has time to start showing up in their news feeds. Do not hold me to those exact times. I always have a “best posting time” cheat sheet nearby with the latest data for posting times. These posting times are offset to get you into the time when people are engaging with their social media so you don’t post too late and get overrun by the masses of people online. 

 

I provide an easy to follow infographic on Instagram posting times at: https://themichaelbeebe.com/learn-stuff/learning-social-media/instagram-posting-times. It should be of some use as is the text on the page. As an easy guide, please feel free to download the image. 

 

Anyone in the restaurant industry that had to learn what HACCP was in their foodservice sanitation class will understand the next concept automatically. Your posting time is the last critical control you have on your post. It is the final point of failure so please make sure that doesn’t happen. Everything else can be fixed until the post online, which is why it is mission critical to select a good posting time for you and your post. Every Instagram is different and it’s not just tattoo shops or auto detail shops. Every business has a specific industry standard that is the perfect time for social media.

Thank you for reading this little piece of Better by the Gram: Ten Actionable Steps to Increase Your Visibility. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!