The Book on Marketing: Real Estate.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Real Estate.

Tie Up the Rights to Real Estate, but not in the sense that most people would expect. I mean the universe. Using the chiropractor as an example, what if you established a satellite office that is staffed once or twice a week at a health club or health food store? There are a lot of things you could put there. The list also covers exercise gear, weight-loss centers, massage therapy, Shiatsu, acupuncture, and other services. 

Instead of an office, you might acquire the rights to a display space or an impulsive purchase counter near the register. Would you think about putting products or services in a particular area, the back, or the front corner of the store? Today, banks operate branches inside of supermarkets. Similarly, flower shops. Sears created a $1 billion company by incorporating Allstate Insurance inside their retail locations. Designer shampoos can be found at salons.

You can go out and gather stuff when you secure the territory, which you will essentially devote to it. Really, anywhere there is foot movement, everything is fair game. Just be sure to pick a product or service that appeals to the target market, or the tastes of the onlookers.

There are many one- or two-person companies that manufacture their own jewelry, candies, biscuits, toys, crafts, and jewelry. Maybe the local hotdog stand doesn't serve cookies. After merging them, cut them. What about unfinished goods and crafting materials at a craft fair? a hotel amenity that the hotel may not offer? Free wireless Internet access could be offered in exchange for their contact details. The fact that you don't have to post any inventory is a fantastic benefit.

It's a great concept to sell cars on empty properties or hold your own flea market or craft fair. A Halloween-themed haunted house sponsored by the local costume shop or a pavilion for golf equipment that was present at the US Open. 

The idea of tying up the rights to space is the emphasis of this case, which also touches on some of the other ideas. Get the rights first, then think about how to fill them.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!