The Book on Marketing: Secret Sales.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Secret Sales.

 

On all of their purchases done in a single visit, you can give your customers a covert discount ranging from 10% to whatever. The issue is that clients can only discover the size of the discount by going to your business. For instance, the chance of discovering a 75% off coupon often makes it impossible for the consumer to resist. 

This is literally one of the 48 Laws of Power! Law 17 states, “Keep others in suspense by being unpredictable. Keep them second-guessing.” Some might argue that Law 17 is a form of gaslighting and perhaps it is. The purpose here isn’t to discuss ethics. Any concept can be used for good or bad purposes. A secret sale is the good way. This gets people to come back over and over again to get sales you may not be doing. Kohl’s is one of the best at it as far as I know. Maybe I don’t see the weekly sales flyer, but I rarely pay full price when I go clothes shopping there. Once you walk in, there’s so many sales going on that I had no clue on, it’s a secret to me sale!. 

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!