The Book on Marketing: Start a Talk Show.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Start a Talk Show.

If you regularly offer content that your target audience wants, starting your own local talk show could be another way to stand out from the competition. These kinds of shows are frequently broadcast free on community stations where I live on one of the several local access stations that are available. Think no one is watching them? Although you won't be able to compete with American Idol or even infomercials, anecdotal research I've done indicates that people are aware of these programs and occasionally watch all or a portion of one while late-night channel-surfing. Some residents even turn to certain frequent "programs" for information they can't easily get elsewhere. The secret is to avoid doing the same same thing everyone else does.

A local talk show presenter who DOES have viewers places an ad for guests in the Rare Reminder newspaper in my hometown. Why not be a guest on a talk show if you can't create your own? To utilize as a lead generation tool, you can purchase a DVD recording of it. If your target market is looking, you can receive some excellent leads that way.

Basic live streaming setup options are part of the process of getting ready to launch an internet chat show, along with certain equipment and preparation: 

  • A smartphone is a fantastic piece of entry-level equipment, ideal for chat show streamers with a single host. 
  • A tripod and camera: enhances quality, gets rid of wobbly frames, and fixes audio problems. 
  • An external microphone: enables in-shot movements and excellent audio. 
  • A second light source enhances the appearance of the stream in dimly lit areas. 
  • You can't just wing it one episode after another with a strong screenplay.

The production of the talk show itself is directly related to and equally crucial to the delivery of content. The final purpose of your aim is to broadcast your show to the world and to garner those views, so make it count. You can multistream your online talk show to all of your preferred social media platforms at once.

Tips for expanding a live talk show. 

It takes a lot of work to launch your own live talk show. What are the requirements for a watchable, appealing, and interesting show? To build a loyal audience for your own live talk show, follow these steps.

1. Choose a topic for your performance. 

Choose a subject that captures your attention and is difficult to exhaust. Stick to your niche and your audience's interests when promoting a product. Determine the kind of material that is both entertaining and shareable.

2. Research and determine your audience.

Researching your potential and current audience is a crucial step when coming up with the theme and framework for your live talk show. The information gathered will enable you to ascertain the following: 

  • The length of the segment. To accommodate your audience's schedule, you must determine the ideal timing for your live stream. 
  • The manner of presentation. It greatly depends on the audience, particularly if the subject is specialized. 
  • The variety of discussion topics. Speak about topics that interest or energize your audience.

Feel free to examine any other insights you obtain from audience research in quest of additional useful knowledge.

3. Describe the show's premise. 

Every excellent show has a well-considered concept and a game plan. Will you be the only one speaking, sharing knowledge, and offering advice? Or will you be speaking with visitors? Are you going to invite professionals and ask them to offer their insights? Have you given issue-based talk shows any thought?

4. Think about your list of subjects. 

You want to keep inside the parameters of your particular niche, as we've already established. Keep in mind that you are good at what you do, therefore come up with some fun ideas. Make a segment calendar schedule for the subjects you intend to cover. 

With a plan like this, you won't have to worry about the stress of getting ready for the next concert. You can use this technique to close your segment with a preview of the future episode.

5. Choose your presentation style. 

Smart hosting involves more than just talking nonstop. Invite guests to join you for a live talk show if you feel like venturing out. Inviting individuals from the relevant industries for stimulating dialogues is one of the finest methods to keep listeners engaged and increase ratings.

6. Create a script in advance. 

Despite the myth that talk shows are most successful because they are spontaneous, it is essential for the presenter to be prepared before going on air. 

Along the process, you'll benefit greatly from having an engaging introduction, intriguing questions, knowledge of the topic at hand, and details about your guests' personal and professional lives. It's a good idea to practice with your guests in advance. You will have plenty of time to make any required revisions before the show airs thanks to this.

7. Consider finding a co-host.

A co-anchor with more skill or experience can enhance your discussion show and provide your audience a more polished impression. When looking for a co-host, attempt to respond to the following questions in your mind: 

  • What sort of standing does this individual have among my audience? 
  • Does his or her temperament fit with mine? 
  • What about the degree of subject-matter expertise? 
  • Does the subject of my online chat show match the preferences of the host's audience? 
  • Is this person genuinely prepared to devote their time and effort to the endeavor? 

When you approach someone with a co-hosting suggestion, keep the perspective of your show in mind. Be on the lookout for good chemistry and clarity.

8. Choose the platform(s).

Making the appropriate platform choice is a crucial step in the process. Nowadays, aspiring talk show hosts can multistream their shows on nearly any platform, including Facebook, YouTube, Twitch, and Twitter, using a ninety dollar HD video camera. You may expand the potential audience for your talk show and attract millions of viewers from around the world via multistreaming.

9.Decide on a schedule.

You must create and adhere to a strict timetable in order to succeed. Certainly, developing the twists for your episodes will require some sleepless nights and coffee-bomb pondering, but we advise you to put up with it since the rewards will be worth it. 

Your audience will begin organizing their own calendars around your talk show as they come to rely on the next episode appearing. Consider developing a graphic that is always displayed on top of the feed and has a calendar of the talk shows you have scheduled. For viewers who wish to watch with a friend, this will be a terrific piece of entertainment to recommend.

10. Create a promotion plan

The more time and effort you invest in producing a live talk show episode, the more you may anticipate an increase in viewers. Although you might not immediately succeed in reaching a broader audience, setting plans and carrying them out will help you. Make sure to schedule time to advertise your forthcoming episode on all of your social media accounts. 

Try setting up a separate page dedicated to your online discussion show. You can plan previews for upcoming announcements using the show schedule. Create visually appealing pictures with the titles of talk show episodes that are simple to distribute and read. Your promotion strategy should include social media post alerts regarding your upcoming performance.

To advertise your talk show on Facebook, you can also do that. Remind yourself to post the replays frequently; repurposing your material is just as crucial as running live. In addition to social media platforms, think about promoting your show through regular connections to blogs and forums.

There are two big players in this sphere, StreamYard and ReStream. I personally recommend ReStream. A good friend uses StreamYard and he likes them well enough, but ReStream works with OBS software and that is my preference, though much of the OBS functionality is now included in both services. OBS is automation software and I think is a better fit a lot of times if you want to do live premieres or have multiple play outs and possibly selling advertising space. It comes down to personal preference. I would prefer OBS with ReStream. 

Additionally, look at your local community channel on cable access at your home. It sucks. If you can adjust your talkshow to exact time constraints, it might be worth buying a segment of time locally to broadcast your show as well. Why did I say to look at the local shows? Because that $90 HD camera will look better than what’s on most local access channels. Even though this is geared to online broadcasting (where you have no real time constraints), I believe this creates an option for local TV as well.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!