The Book on Marketing: Thank You Letters.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Thank You Letters.

These letters are memorable and persuade your customers to recommend you, whether you provide gift certificates, discounts, a 2 for 1 deal, a free present, or simply a nice thank you letter to stay on their radar. These kinds of letters should always be personalized, and the envelope should never have a letter with the mailing address on it.

For instance: 

Dear Mr. Smith, 

I really hope your recent acquisition of my fine art has exceeded your expectations. I hope you and your family enjoy watching it for many years to come. 

As a self-employed artist, I sincerely appreciate your patronage! I truly want to thank you in person!

You should be aware that a recent painting I completed sold for over $10,000 at a local auction. My original Silent Tempest painting has been on display in the Wadsworth Atheneum in Hartford since 1998, and my work has been featured in regional art exhibitions. That means your painting's worth will probably rise significantly if you keep it. 

As you may be aware, I can create custom portraits, landscapes, abstract art, and theme-based pieces using the subjects of your choosing.

How does that affect you? 

A good query. I recently relocated into a new, larger studio, and I'm currently doing a special deal only for my best clients. 

What I want you to do is call me immediately for a totally free, no-obligation quote on any custom painting you'd like me to do for you (you'll love this). But... 

Hold off on telling me you have this letter until after I've given you my free, no-obligation estimate.

If you wait until after that to tell me that you have this letter, I'll further reduce my already absurdly low pricing by 21%. 

In this manner, you may be certain that I haven't "padded" my price in order to appear to be having a discount. I'll fall for your deception! 

Why would I do this? Simple. I want you to be a lifelong client. The majority of my clients return time and time again because they adore my creativity and unique color choices. They also appreciate the fact that I enjoy the same level of recognition for the worth of my paintings as no other local artist does.

Thank you;

Michael Beebe

P.P.S. Don't reveal to me that you have this letter until I've given you my absolute lowest price!

Well, that's obviously made up (it's a copy of a sample letter I used in my Money Magnet newsletter). Additionally, until your market justifies it, I personally wouldn't use pricing as a selling point for an artist, but you get the concept. 

All visitors who come in to look at cars are asked for their name and address by one auto salesman. Then he writes them a handwritten message, thanking them for visiting, and providing further information about the car they were looking at, including its features and advantages. In his situation, it is worthwhile even if it only results in one additional sale every year (and he makes more than that).

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!