The Book on Marketing: Voice Broadcasts.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Voice Broadcasts.

 

Voice broadcasts are a very underused strategy. The Do Not Call list does not apply if you already have a relationship with your customers or potential customers. This creates the ideal situation for a superb method of concurrently calling thousands of your clients when they are most likely not at home. The technology takes care of the rest when you upload your customers' phone numbers and record the message you want to leave. 

"Hello, my name is John Smith. I apologize for missing you, but I just wanted to let you know that tomorrow is the last day of our fire sale.”

Voice announcements function best when they are included in a sequence. 

"Hello, John Smith from Smith Publishing phoning," for instance. “I apologize for missing you, but I wanted to let you know about an important letter and complimentary present we will be delivering to your house. It ought to get to you within the following few of days. Just keep an eye out for the vivid blue envelope.”

Nothing is as intimate and satisfying as a phone call. Despite the development of technology, verbal communication still outperforms texting and email because it allows for a deeper emotional bond to form between the individuals. Businesses that wish to have a solid, devoted consumer base must establish these quick ties. But until the invention of voice broadcast, making phone calls to each individual consumer might be expensive, time-consuming, or even impossible.

How can you quickly contact thousands of your customers? Email is one method, but since its average open rates are only between 17 and 25 percent, it is not as effective when used alone. Email marketing for small businesses is still effective, but messages can get buried among the hundreds of others fighting for your customers' attention. You may reach a larger audience who want to hear your message and act on it by using voice broadcast as an alternative communication strategy.

Also, voice broadcast enables you to simultaneously communicate with all of your consumers, saving you both money and time. It's as simple as crafting a message, scheduling it to go off, and submitting your phone book to a voice broadcast site. You can also use text-to-speech capability to verbalize your written communications if you don't want to use your own voice.

You can use voice broadcast to promote your small business marketing campaigns and unique events. Voice broadcast is the perfect means to grab your clients' attention if you have any unique messages, current promotions, upcoming events, special discounts, or other offers to share with them.

For instance, if you own a neighborhood restaurant and want to inform guests about your Valentine's Day menu and offers, you could use voice broadcast to craft a clever, enticing message. Give clients the option to book a reservation straight from the message using a tool like CallFire's "Press 1" function to boost sales. By just hitting "1," recipients can be connected straight to your customer care staff with the "Press 1" feature.

Through voice broadcast, you may assess a promotion's effectiveness. The majority of voice broadcasting services let you know how many calls were made and, if they include a "Press 1" feature, how many recipients used it. You can use this data to determine which messages were effective and which ones weren't so you can make adjustments for subsequent campaigns. 

Sending reminder messages will help you get more signups for any unique events you are hosting, whether they are online or offline.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!