Better by the Gram: Separate Hashtags From Your Main Work
Michael BeebeBetter by the Gram, Branding, Business, Business Strategy, Consulting, Marketing, Social Media, Social Media Marketing, Spark Plug Strategies, Uncategorized Better by the Gram, Branding, Hashtags, Marketing, Michael Beebe, TheMichaelBeebe
I wrote a book! The book, Better by the Gram: Ten Actionable Steps to Increase Your Visibility, can be pre ordered or (depending on when you see this) purchased by clicking the link HERE. My birthday is April 7, so I decided what better birthday present to myself than to release a book that day so I really have something to celebrate? A new chapter will post daily through April 6th and on the 7th the book will be available for immediate purchase instead of just preorders.
I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.
With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. The book itself its a much easier format to read and honestly, I would truly appreciate your purchase.
Remember how I said to use your notepad on your phone to wrote your post? This is part of that. Put your hashtags at the bottom of your post. No one needs to directly see them because Instagram gets the keywords in front of the right audience for you.
Also, don’t include the hashtag on the wording on a post on Instagram. With 3,000 characters of space per post, you are not hurting for room as you are on Twitter so don’t act like it. The argument can be made that Millennials are used to reading hashtags in sentences and that’s great, champ, but not everyone reading the hashtags is the targeted age group and there is nothing edgy about not getting a recommendation for product you are selling because a Baby Boomer couldn’t read a bunch of lower case letters all shoved together. As a greater curtsy, I tend to post my hashtags with the first letter of each word capitalized just to make it easier to read because if they stop reading, they never see your call to action and all you showed them was a pretty picture they will disregard as soon as they see the next pretty picture.
Thank you for reading this little piece of Better by the Gram: Ten Actionable Steps to Increase Your Visibility. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!