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The Book on Marketing: In-House Presentations.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

In-House Presentations.

 

Product presentations are important, whether you're in charge of a small or huge company. You've undoubtedly spent a lot of time and money developing a great product to meet a market demand. 

That's fantastic, but the next piece of the jigsaw is pitching your idea to potential customers, investors, and other key stakeholders. 

This phase typically follows weeks, months, or even years of study, preparation, design, production, and testing. In order to increase sales of your goods, you must develop a captivating product presentation. 

You've come to the right place if you're confused about how to begin and feeling overwhelmed by the thought of making product presentations.

Why Is a Product Presentation Important and What Does It Entail? 

The process of offering a new or rebranded product to your audience is called product presentation. You will go into great detail on your product's operation, how it will relieve customers' problems, and the particular advantages it will offer them. 

It frequently entails describing product features, benefits, market fit, and other pertinent information using visual aids like films, photos, and slide displays.

During several stages of the product development process, presentations could be given. The stakes are never higher than when offering the product to potential customers. Making your product presentation powerful, memorable, and effective is therefore essential. 

Product presentations take place at various levels in many businesses. For instance, the board of directors, investors, and possible partners might be shown a new range of products by top management and executives. 

A beta or gamma version of a new product may be demonstrated to the entire team by product managers. In addition, the sales team would have to make product presentations during sales visits to prospects.

Why Do Product Presentations Get Made? 

Let's be honest. Like yours, there are a ton of rival products on the market. It's possible that your rivals are providing alternatives or similar goods. This means that making helpful products alone might not be sufficient to distinguish your brand or boost sales. You need to give your audience presentations for your products that spark epiphanies. 

If you nail your presentations, you'll not only impress your audience but also boost product sales. The advantages of making product presentations go well beyond what is mentioned above.

 

Make an Impression That Will Stick 

People today have a dizzying array of product options. Their attention span is getting shorter due to this and a number of other causes. 

By chance, an investor, potential customer, or investor may encounter your brand for the first time during your product presentation. You must therefore make it count. 

You have a fantastic opportunity to showcase your goods and increase their familiarity with your brand during your product presentation. And getting it right will provide your audience a favorable and lasting first impression. 

The best part is that it will guide them through your marketing funnel to the consideration and conversion stages.

Use the compelling product presentation template below to create a memorable and stunning product story.

Create enduring client relationships based on trust 

Brands that offer amazing product and service experiences will be purchased and recommended by consumers. 

However, how can you explain value and product offerings to your customers? How can you influence a customer's decision to buy from you? 

A product presentation that sets you apart is the key to success. Customers' impressions of your brand might be affected by how you show your goods. 

You have the opportunity to highlight a product's features and promise of value to customers during product presentations. Furthermore, when done correctly, it might spark a strong commercial relationship between you and future clients. 

These clients will eventually grow to trust your brand and your product.

Your greatest assets as a business owner are brand loyalty, consumer trust, and credibility. A compelling product presentation will encourage customers to trust your brand and your company.

 

Face Up Against the Competition 

The business world is characterized by intense competition between businesses that offer comparable goods and services. 

You undoubtedly have a lot of rivals, so you're trying to figure out how to stand out. Provide an impeccable product presentation first.

Your sales presentation should be able to make a lasting impression on prospects and investors, as was previously said. They would always choose your brand above the competition since it would absolutely hold their attention.

Increasing sales and revenue 

A strong presentation is the key to increasing sales of your goods. 

You definitely want clients to take out their checks or move on to the next stage after your presentation. Your audience will be won over, you'll attract new clients, and your sales will rise if your product presentations are flawless. 

On the other hand, poor product presentations could damage your brand. You might even have a top-notch product with the ability to completely transform the game. Poor delivery, however, could drive off potential customers by showing them that you lack faith in your offering.

Product Presentation and Sales Presentation

Sales pitches and product presentations are similar in many ways. Both presentations center on giving clients value or solutions. Product presentations, however, are mostly concerned with goods or services. 

With product presentations, you can go into more detail about things like: 

  • How your item functions.
  • How it will address the demands or problems of your customers.
  • What particular advantages your product will have for your customers.

Sales presentations, for instance, can place more of an emphasis on your company's overall goals than a specific product. Consider that you are the owner of an accounting business that provides a wide range of goods and services. You might propose the following solutions in your sales presentations: 

  • Account review.
  • Tax preparation.
  • Bookkeeping.
  • Criminal accounting.

On the other hand, if you want to sell your customers on inventory control or accounting software, you'll need a product presentation. 

Remember that for your sales process, both presentations are necessary. Gaining your prospects' attention, generating excitement, and influencing them to make a purchase decision are your objectives..

 

What You Should Have in a Product Presentation

Despite the fact that product presentations are used throughout numerous industries, there is no standard format. However the design below emphasizes the crucial components of a successful product presentation.

  • Introduction.
  • Company Overview.
  • The Problem.
  • Product and Solution.
  • Promise of Value or Benefits.
  • Product Positioning.
  • Use Cases and Social Proof.
  • Call-to-Action.
  • Conclusion.

These essential elements work together to energize your product presentation and excite your audience.

 

Introduction

You should draw your audience in and pique their interest in your presentation at the introduction. It should give a general summary of the topics you'll be covering in your presentation. You can summarize your presentation's goals, relevance to your audience, and important takeaways in this part.

 

Company Overview

Start with a general overview of your business before diving into the specifics of your product. Whether or whether your audience is familiar with your company is irrelevant. Important information, such as:

  • Company name.
  • Aims, missions, and vision.
  • When you started your business.
  • Your offered goods and services.
  • How your products and business have changed.
  • Appropriate team members.

The Problem

More consideration should be given to the issue or the demands of the customer. The reason your prospects are seated at the other end of the table is because they are more concerned about this. Because of this, we advise you to incorporate this portion early in the presentation. 

Show the audience that you have a thorough awareness of their pain issues to grab their attention. Don't forget to describe how the issue affects your audience and what would happen if it weren't fixed.

Product and Solution

Start by demonstrating to your audience how or what they might experience if they are successful in solving that issue. Here, you should visualize a perfect world free from those inconveniences. 

Be sure to emphasize the following during the writing of this section: 

  • Describe your offering. 
  • Describe briefly how it solves the issue and brings their vision of a perfect world to life. 
  • Showcase the manufacturing process for your goods. Is it batch created, bulk produced, individually constructed, or handcrafted? 
  • Add information on the product's features, functionalities, specifications, quality, durability, and other factors.

Promise of Value.

A value proposition is necessary for any product presentation. Here is where you argue in favor of your offering. A "aha moment" for your prospects will be facilitated by clearly articulating your value promise. 

Further information on the value your product offers should be included in this area. You ought to: 

  • Explain the benefits that the product will have for your audience (product or service experience). 
  • Emphasize the differences between your goods and those of your competitors (unique selling proposition). 
  • Describe why a potential customer should choose your product (competitive edge).

It's a smart idea to focus your product pitch on the main advantages your prospects will gain from it. So, you should emphasize as many advantages of the product as you can. Productivity, ease of use, wellness and health, mental clarity, and many other factors could be considered.

Product Positioning.

Product positioning describes the perception or attitude you want your market to have about your product. It includes information on your brand's identity, the goods and services you provide, your target market, and what makes your product special. These are some topics to bring up: 

  • Your company's values and image.
  • competitive product positioning in your target market.
  • How the benefits and features of your product compare to those of the competition.

Your brand positioning can help you stand out from the competition. Consider it as the aspects of your brand that consumers would recall when considering comparable products. The Pepsi brand, for instance, is different from the Coca-Cola brand. Despite the fact that they both contain cola, their flavors, appearances, connotations, and legacies differ. You may develop a brand positioning statement to affect how people see your company.

Use Cases and Social Proof.

This section should to depict how the customer will use your solution to solve their issues. Here are a few techniques for presenting them visually or sharing them with others. 

  • Imagine how customers might utilize your product to address their issue. 
  • Share user ratings, celebrity endorsements, expert opinions, and other feedback from customers. 
  • Provide case studies and actual outcomes showing how your solution has benefited firms like theirs. 
  • Describe the downloads, engagements, purchases, and other key metrics for your product. 
  • Include any documentation, quality badges, accolades, or product and compliance certifications you may have. 
  • Utilize anecdotes to illustrate how pleased current consumers are with your product.

Call-to-Action (CTA).

It's time to state your expectations for your audience now. Your audience will choose your call to action. 

It will also depend on your product presentations' objectives, which we'll cover in the section below. 

You may wish to get comments from several departments during internal product presentations. You might urge potential clients to come meet you at your booth at a trade show so they can make purchases. 

You could request time for questions and more during B2B presentations. The ultimate objective is to get customers to buy your product.

 

How to Create a Powerful Product Presentation.

The majority of companies are confident in their capacity to provide top-notch goods. Unfortunately, they have trouble making money from those things or commercializing them. How come that? In this technologically advanced era, people's attention spans are getting shorter. In addition, customers no longer have the time to endure subpar product demonstrations. 

Do you want to increase sales or receive a good return on your product investment? Then, you must add intrigue to your product presentations.

 

Step 1: Define Your Goals.

Define your aims and objectives before delivering a new, renamed, or improved product, whichever is the case. Imagine you've just introduced a brand-new line of merchandise to the market. You must first explicitly state your objectives for your product presentation. 

  • Do you wish to increase manufacturing capacity with the support of investors? 
  • Do you want to ask the management for extra money so you can make more units? 
  • Do you want to form alliances with franchisees, merchants, or distributors? Or perhaps you want to share the new product with a client or prospect.

Explain once more why it's crucial for you and your team to accomplish these goals. For instance, as you may anticipate, establishing alliances with distributors could be beneficial: 

  • the range of your product.
  • Increase income and product sales.
  • Boost sales and market share.

The next thing you should do is emphasize how you plan to interact with your audience. Clarify what you want your audience to do after seeing your presentation as well. 

Do you prefer that your potential customers phone you or purchase a year's worth of your product? What about presentations held internally? Do you want a plan to bring the product to a new market developed by the sales and marketing team? These questions should be convincingly addressed in your presentations.

Indeed, it makes sense. Finally, keep in mind that your objectives should be time-bound, specific, measurable, attainable, and realistic (SMART). If your audience comprehends and responds to your message, your presentation was successful. As a result, think about your objectives in each slide and include a clear call to action.

Step 2: Figure Out What Your Audience Needs.

Discover what matters most to your audience and serve that to them if you want to stimulate their interest in your goods. This is what distinguishes successful brands. Avoid the trap that many organizations fall into by not thinking you know what your target audience wants. Go ahead and do these things instead: 

  • Do a thorough analysis of your audience.
  • Construct buyer personas.
  • Analyze consumer data to spot patterns or trends. 
  • Follow industry journals, public forums, and social media.

Most likely, you went through this procedure when creating a product. You may be asking why it will be important during the presentation now. What you need to know is as follows. Information is more readily available than ever. As a result, prospective customers thoroughly investigate products and review offerings from rivals before making purchases. Your presentation is an opportunity to show that you not only are aware of their problems, but that your solutions can also enhance their quality of life or business.

 

Step 3: Create an Outline.

Outlining the key elements you want to include in your presentation is the next stage. There are always a number of important items to mention during presentations. Making an outline will assist you make sure nothing gets missed. Choose the topics you want to discuss and the order in which you want to present them first. The audience will then see the outline on a separate slide. This will help them know what to anticipate and make your message more enlightening.

Step 4: Pick Out the Right Tool and Template.

It takes art to present your goods or services. To be effective, you need to combine a variety of visually appealing presentations with an engaging delivery. Many hours of planning, strategy, design, and organization may be necessary to accomplish this. You would need to create an outline, prepare your slide notes, find and use royalty-free images, and design your slides using them. Fairly tiresome, I suppose. Tools and templates are useful for facilitating and speeding up work.

Using templates speeds up the process of creating captivating and effective product presentation slides. They also offer guidance on how to maintain the organization and impact of your material.

Step 5: Make Your Content Relevant and Compelling.

The secret to acing your product presentation is to produce pertinent and persuasive information.

The other suggestions we've provided will enhance the impact of your material, but a strong presentation starts and finishes with strong content. It has the capacity to captivate visitors' attention and help them relate to your solution. Don't imagine you can get away with it by slacking off on creating engaging content. It will take a lot of time to conduct research, generate ideas, and write out the key aspects that are important to your target readers. For instance, some buyers might be more concerned with product quality than with cost. On the other side, other prospects might place a higher priority on convenience and usability.

The value proposition should be at the center of your sales pitch, even though your presentation should be quick. Instead than concentrating on the product's appearance, think on how it will help the buyer. 

Begin by outlining the world your clients will experience following a purchase. Moreover, make sure you rapidly explain what makes your product unique. For instance, purchasing and installing new equipment might occasionally be challenging and difficult. Yet, it aids businesses in reducing costs and boosting income and productivity.

Your material should explain the issue and the benefits the potential customer would experience after purchasing your offering. Pre- and post-sale support are examples of extra benefits that might help sell products.

 

Step 6: Create Appealing Designs to Make Your Presentation Come to Life.

Consider the last time you endured a tedious presentation. 

  • What kind of slide layouts were there? 
  • Was the color palette boring or repetitive? 
  • Were the visual aids awkward and challenging to comprehend? 
  • On each slide, were there too many ideas squeezed in?

Most likely, you slept off during the lecture. Other people feel the same way about awful slide slideshows as you do. No matter how fantastic your material may be, a bad slide design might be annoying to view. 

That won't just harm the way your product is presented; it might also damage your credibility. So, you should make sure that your slide design is not just expert, but also has a tidy and structured arrangement. Here's how to make your slide design more clever:

  • Stick with a minimum of three fonts throughout your PowerPoint deck and choose legible fonts. 
  • Limit the number of colors you use in your presentation. 
  • Make sure your text color and backdrop color have a noticeable contrast. 
  • Make sure your font, color scheme, and visual language reflect the identity of your brand. 
  • To attain excellence, format your text, graphics, and design elements.

Step 7: Use High-quality Graphics and Visual Aids.

You must include high-quality graphic assistance in your product presentation. Why is it important? The fact is, you spent a lot of time and energy getting ready for your big day. Thus, you don't want your potential customers to remember only a little portion of what you stated. A survey found that 65% of adults learn best visually. The odds are in your favor if you use eye-catching pictures in your presentations.

Regardless of the audience you want to reach. You may communicate your message and thoughts more effectively by using powerful pictures. The best part is that they maintain audience interest, foster strong emotional bonds, and keep your presentation on schedule. 

Use one or two images every slide, just as it's crucial to keep to one major concept per presentation. Yet once more, the secret is to employ pictures that make your point as compellingly as you can.

Step 8: Determine Follow-Up Questions and Provide Answers.

Prospects or investors are likely to have a few questions regarding your product after your product presentation. In order to determine whether a product is a good fit for their business, potential clients frequently ask questions. These inquiries could take the form of: 

  • Scalability.
  • Pricing.
  • Quality control.
  • Easy of use.
  • Other services following the sale.

Let's imagine, for illustration, that you developed customer relationship management (CRM) software as a digital product. Prospective could inquire about things like: 

  • Your software is it expandable? 
  • Will it aid in the development and upcoming expansion of our business? 
  • How would the product assist us in managing our daily operations? 
  • How would the product benefit our company's sales growth, competitive edge, or market share?

The majority of customers might even request a live demo or a free trial of your program. You may prevent being caught off guard by being ready for any inquiries that might be asked. It demonstrates that you are fully aware of your prospect's wants. Your audience will be impressed by your responses, which will increase their belief in your goods and aid in closing the sale.

 

Step 9: Run It by Your Team and Incorporate Feedback.

You took your time creating your slide and organizing your thoughts. superb work Your presentation needs to go through a few rounds of revisions in order to shine. Here's how to make your presentation stand out by polishing it: 

  • Edit aggressively until your presentation is unambiguous and clutter-free. The intention is to increase the clarity, fluidity, and overall legibility of the language. 
  • Remove anything that has no connection to the main point. 
  • Get input from your mentor and team members, run it past them, and then include it in your product presentation.

Even if you're a skilled editor, getting a second set of eyes to review your presentation can help you make it better. Let's get to it. Your mind might automatically fill in the blanks with what you intended to say as you edited your presentation. Yet, other editors could easily point out mistakes or locations where you aren't clearly conveying your ideas.

Step 10: Practice Your Presentation.

Practice until you are an expert if you want to produce outstanding business presentations. 

Why is it important at all? You've been through the entire product development process and have a solid understanding of the item, after all. Practice helps you become more confident and knowledgeable with the essential details. You have a fantastic chance as you practice to: 

  • Remove any extraneous information or jargon from your presentations. 
  • New experimentation (like a strong opening or pause to play a clip).
  • Your presentations should be concise to fit the time provided.

Before the big day, you should practice your product presentations five to ten times. On the first day, you can perform it by yourself while facing a mirror.  You can then rehearse in front of a small group of friends, family, or coworkers. You will be able to observe responses and receive genuine human feedback as a result. 

Make sure to time yourself, document your practice sessions, and take notes while you're at it. Feel free to pause when you encounter errors and speak difficult words slowly. As you go, make sure to evaluate, re-analyse, and improve the structure of your presentation.

Review the footage that were captured as well as the audience's comments. After that, you can apply the criticism to the remaining practice sessions. Keep in mind that you shouldn't read your slide or give the presentation exactly as you have it memorized. Rehearsals are intended to help you gain the confidence you need to: 

  • Avoid sounding formal or overly prepared. 
  • Promote your services or products without seeming ill-prepared. 
  • Accept audience feedback and questions without becoming confused or overburdened

Tips for Nailing Your Product Presentation.

The groundwork is laid for a great product presentation with the help of the advice we've provided, but to ace your product presentation, you'll need much more than immaculate content and slide design. What else? You must present your argument in a captivating and convincing way. If your delivery is flawless, you are headed in the direction of successful sales.

1. Start Off Big!

Your product presentation's opening is really crucial. Your opening will set the tone for the rest of the presentation. Strong beginnings increase the likelihood that you'll finish strong. You must immediately engage your audience, establish your authority, and create an atmosphere conducive to listening to you. Don't squander those valuable first few minutes talking about irrelevant things. Otherwise, they'll lose interest, and it could be difficult to gain their attention back. There are numerous great strategies for getting your presentations off to a strong start:

  • The situation that inspired you to create the product can be the subject of an interesting story. You can discuss how the product has changed if you're renaming it. 
  • Cite alarming news stories, numbers, or statistics that are relevant to the goal of your presentation. For instance, you may provide figures from a study or industry report that demonstrate the need for your service or product. 
  • Pose an intriguing inquiry that piques interest and describes the issue. Do you, for instance, spend excessive amounts of time tracking sales, leads, or inventory? Or do you have trouble boosting conversions for your company? 
  • Start off with a powerful image or video that features customer testimonials, reviews, live user usage footage, and much more.

2. Tell a Story

It's vital to use stories in your presentation after the introduction. That is a great method to keep your audience interested from beginning to end. 

Your audience will connect with and remember your presentation's important themes more easily if you use stories. For instance, you might describe the issues that existed in your market before your product appeared.

How your product will alter the course of the industry could be another aspect. You can make a persuasive case by including convincing numbers and statistics in your narrative. Use your product pitch to persuade potential buyers of the superiority of the goods or services you are providing. 

This is your opportunity to debunk any skepticism or untrue assumptions about your goods if you are selling a rebranded or repackaged product. Inform them of the advantages they will experience if they purchase your product.

The needs of your audience should be considered when creating your presentation. What advantages will your audience receive from your presentation, in other words? 

Make sure your presentation is interesting to and relevant to your target audience as you are planning it. Instead of concentrating on what you want to say, find out what your audience needs to know. Make your PowerPoint unique by addressing the topics that matter most to your clients. Finally, simplify your delivery so that your audience may comprehend it and react.

You should observe your audience members' body language and reactions during your presentation. Understanding their behaviors and feelings will help you stay on task and accomplish your presenting objectives.

 

3. Keep It Short, Simple and Sweet

A keynote talk or scholarly presentation are not the same as a product presentation. Hence, you won't have endless amounts of time. Most importantly, nobody wants to listen to a lengthy presentation for hours on end. 

Studies show that after 30 minutes, presentations lose a significant amount of audience attention. 

Always keep in mind that you won't have your prospect's attention and patience for very long when giving your presentation.

What is the main point I want my audience to remember? is the question you want to ask. How little time do I need to concisely communicate the important points? 

Whatever rule you decide to follow, make sure to keep your main points concise and focused. And if what you're going to say doesn't advance the main point, skip it.

 

4. Maintain the Right Body Language

Body language and other non-verbal clues are very important in presentations. That can mean the difference between a presentation going well and one going horribly wrong. 

This is why. Humans give body language and vocal intonation 90% more attention than they do words. 

This indicates that individuals don't only listen to what you say. They also take note of nonverbal clues including body language, gestures, posture, and eye contact. Using the right body language can help you engage and hold the attention of your audience during a presentation.

Here are some suggestions for using good body language to engage your audience:

  • Put on a sincere smile. 
  • Make every effort to maintain your calm.
  • During your presentation, strike a powerful stance. 
  • Display your uniqueness, zeal, and interest in the topic. 
  • Keep eye contact with each audience member individually. 
  • Talk clearly and a little louder than you think is appropriate. 
  • Use the area and engage the crowd as you walk about the stage. 
  • Avoid speaking excessively quickly and slowly at the same time. 
  • Make sporadic arm movements.
  • Avoid hunching over the podium or leaning. 
  • Keep your breath, and pause occasionally between speeches.

Finally, have faith in your skills. If you don't sound sincere, people won't believe whatever you have to say. 

You've worked so hard to create a fantastic product. Keep your enthusiasm when speaking in front of an audience. 

Try your best to talk truthfully about it. This will make a good first impression on your audience and foster belief in your brand.

 

5. Invite Questions From Your Audience.

Thank the audience for their attention after your presentation. By encouraging your audience to ask questions, you may increase engagement even more.  Pay close attention to the questions and offer succinct responses. Please feel free to ask for further explanation if you don't understand the question. Don't make promises you can't keep and be upfront with your audience.

 

6. Leave a Lasting Impression.

All of your previous work could be undone by a weak conclusion to your presentation. Thus the requirement to end your presentation strongly. The main ideas of your presentation should be summed up in your conclusion. Also, it must to make a lasting impression on your audience and motivate them to take action. 

Several effective strategies exist for developing a memorable conclusion:

  • You might emphasize the key ideas, such as the advantages of your product and its distinctive value proposition. 
  • This might be a great chance to publish enticing testimonials and reviews about your goods. Make sure to highlight any accolades, commendations, or noteworthy features that your product has received. 
  • Finish with a tale that returns to the thesis statement. 
  • A compelling query you posed at the start of your presentation should be your closing statement. 
  • Showcase your product's fascinating statistics and case stories.

For instance, you might state how firm A's productivity and revenues increased by 55% as a result of your program. 

Consider the more realistic scenario where you provide on-demand delivery services. You might describe how your solution has reduced delivery costs and improved access to delivery services for more than 200,000 clients. Then go ahead and emphasize how your prospects can gain access to these advantages. 

Don't forget to include a strong call to action. Inform them of your expectations for them and the next steps. For instance, you might ask potential customers to pay a premium edition of the software or a year's worth of your offering.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

The Book on Marketing: Finding Profitable Online Niche Markets with Research.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Finding Profitable Online Niche Markets with Research.

It's likely that you will need to spend some time researching the kinds of goods and services that you can successfully market unless you already have a wonderful idea in mind. In order to do this, you will need to do some research on what Internet marketing strategies are already available and where you might be able to squeak in and fill a niche in that grand scheme of things. 

Here are some suggestions on where to look for information about niche markets that might be appealing to you as well as where to start your marketing campaigns.

The best place to start when looking for a brand-new idea for a successful marketing campaign is with yourself.

What interests you? What products are essential to preserving your standard of living? What products or services, if you had access to them, would greatly simplify your life? What price range are you open to for these products or services? 

Your own demands and needs may provide some intriguing ideas for niches that you may research online to find out how much attention is paid to those kinds of goods.

Another strategy is to just sit down with a piece of paper and list the first ten ideas that come to mind without giving them much attention. The list will certainly be pretty haphazard, but thinking about one topic might make you think of a related one right away. 

Don't try to force the conversation or waste time questioning the topics that come to mind. Don't waste time assuming they are absurd or improper; just write them down. Later on, there will be plenty of time for subject evaluation.

Take a tiny notepad with you when you go out with pals as a third source of inspiration. Make a short note as various topics come up in conversation and capture your attention. A short phrase of one or two words should work just fine. The purpose of this exercise is to generate some potential market ideas based on the types of problems that individuals you know tend to think of. 

Although none of these techniques are especially scientific, they can produce some intriguing research questions. Before you spend some time online and follow the themes, don't dismiss any of the ideas out of hand.

It's possible for ideas that seem entirely absurd or worthless to turn out to be gold mines. If study reveals that the topic is unfeasible, at least you have ruled out one alternative and saved yourself the hassle of exploring it later. However, you might be shocked by what you discover.

Take these lists of words or topics to the Internet and begin your research there using them as a guide. The first thing you want to check is the level of interest surrounding that certain term or phrase. Utilizing online word monitoring search engines is one of the simplest ways to control this kind of stuff. There are many popular ones out there that are quite simple to use.

Simply enter your word or phrase into the application, and it will search the entire web for results. When you enter a word or phrase, the system will return a list that includes both instances of that word or phrase and extended phrases that also contain that same word or phrase. You can get a sense of how prevalent that word is on websites across the Internet.

The application only needs your word or phrase to begin searching the web for results. The system will provide you with a list of words and phrases that it finds when you enter a word or phrase, along with extended phrases that also contain that word or phrase. You can see how frequently that word appears on webpages all around the Internet.

For instance, if one of the topics on your lists was "dog," and you discover that the word generates about a million results on its own, you may have discovered a large topic to investigate. You could notice that terms like "dog house," "dog training," and "dog goodies" produced a significant amount of hits as you scroll down the list. You've done a little research and found three possible services or goods to advertise.

By selecting the word or phrase and canvassing the actual returns, you may investigate each of these marketing topics in more detail. Here, you can start to recognize a trend in the results that rise to the top of the search engines. 

This might assist you in hone your concept for what to market. For instance, if you see that many of these relate to creating a specific product at home, you might start considering providing home assembly kits on the issue. Perhaps specific tools are needed for the home assembly.

You might be able to organize a marketing initiative to sell such tools at a price that is reasonable. It's possible that you have experience constructing those kinds of home improvements. Put your skills to use by developing some straightforward plans and marketing them to DIY enthusiasts.

Remember that just because a term has a small number of hits doesn't mean it's out of the running. Take a moment to examine the actual title tags, for instance, if the return for "dog houses online" only produced 200 hits. You can discover that customers are wanting to purchase doghouse kits online, so this becomes the focal point of your new marketing effort.

You should test this strategy on several word tracking programs because the search criteria employed by each system may differ slightly. This is an important point to bear in mind. For instance, whereas some programs focus on the average number of hits per month, others will return the average number of hits per day. The Internet is a monster that keeps expanding as well. If you are unsure about a marketing idea's potential but do not feel comfortable fully discarding it, save it for later use. The outcomes could be drastically different in a year or two.

One thing to avoid is trying to follow the same stale method that thousands of other Internet business owners have already adopted. Online firms might face intense competition, just like traditional ones do. In order to avoid continually trading a small pool of clients with a thousand other marketers, you should opt for a market that still has room to develop.

When it comes to establishing yourself in a niche market, choosing to focus on themes that seem to have some general interest on the Internet but don't seem to have many marketing sites that truly handle those issues particularly is a very solid choice. 

Of course, there are a variety of E-books and software packages that claim to be designed for locating lucrative niche niches. While some of them do have a few decent ideas, it is a truth that one can frequently get the same ideas and occasionally even better ways using free resources online.

Visit free word tracking websites and search around other websites for free suggestions on how to locate niche markets before you spend any money on any kind of merchandise. There's a good chance you'll discover a ton of information that will keep you occupied for a while and probably give you at least a half-dozen reliable leads on possible niche markets to start your marketing initiatives.

Remember that there is no such thing as a wild notion that is not worth investigating. You might discover that going with something absolutely out of the ordinary will result in some great suggestions for how you might satisfy a demand and initially face little competition. 

Allow your thoughts to run wild, then use online resources to tame them. You can be close to starting your first productive Internet marketing campaign in no time.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

The Book on Marketing: Send Out a Press Release.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Send Out a Press Release.

This is an excellent oldie. Making sure your press release is about a story worth covering is the trick. Starting a new newsletter, for instance, is not always a newsworthy development (but it might in certain niche markets for smaller publications). It might be newsworthy to issue a press release announcing a sizable donation you are making, complete with a pertinent backstory. It all depends on the magazine and your target market (s). If editors believe there is news for their audience, they will take up press releases. They don't give a damn about you or your business. That's how your press release must be written. Here, the phrase "what's in it for me" is crucial.

For preparing a press release, there are particular instructions that cover everything from news angles to press release format. In our comprehensive guide on how to create press releases that gain attention (and results! ), you will find all of them, along with professional comments. 

But what ought to include in a press release? How do you wrap up a press release? What about the structure of a press release? Fortunately, we have all the solutions.

How to Write a Press Release.

Target audience.

The most crucial step is picking the angle that matters to your target audience before you begin crafting the press release itself. 

Keep in mind that a specialist magazine's readers will be much more interested in a subject from a different perspective than those of a local newspaper. For the various groups you are aiming for, you should really write separate versions of your release. 

Remember that journalists are among your target audience in addition to potential readers. Writing effective press releases won't help you if you don't do your research and target the wrong media. 

Structure.

Understanding the press release structure is also crucial if you want to be able to write an effective news release. 

Headline. First things first: for your press release to be effective, it must have a compelling headline. People will read it first and decide whether or not to continue reading afterward depending on what they have read so far. Try to make it brief. As long as it's no more than 110 characters, it will seem more appealing, be simpler to read, and perhaps even inspire a tweet. Make it new, intriguing, and noteworthy because it takes the average person 3 seconds to make a decision.

Lead. Crafting the lead is the second most crucial step in producing a press release. The five W's—what the news is about, who is involved, when and where it happened, and why it matters—as well as other crucial questions will all be answered there for the impatient. 

Use the "miniskirt rule" when writing this section, which states that the lead should be both brief enough to maintain interest and long enough to include the fundamentals. Avoid wasting the journalist's time; you need to stimulate their interest rather than provide them with all the information at once.

Source. Make sure to cite any outside sources on which your press release is based. In doing so, you will increase your audience's perception of your credibility. Be sure the content you link to is authentic and not false information. Except when you are citing your sources at the bottom of your press releases, we do not advise publishing the entire URL. To make your links appear more natural, use anchor text.

Essentials. Provide your audience the pertinent information. And by specifics, we imply the fundamental knowledge required to understand why this press release is noteworthy. Don't create a novel; simply provide a succinct explanation to pique the interest of the reporters so they will write about it.

Quotes. Quotes from press releases are always welcome. Why? They increase the text's diversity and add a new point of view. Quotes can easily increase the readability and interest of your writing, which should be sufficient justification for include them in your press release.

Contact information. Don't forget to include your contact information so that journalists can reach you or anyone else who is worth contacting. It's crucial since they might want to inquire further about the tale. If you overlook this step, your chances of having your release published are next to none.

Boilerplate. If you're wondering how to end a press release, this is the solution: use a boilerplate. If the journalists were interested in you and continued reading to this point, they probably want to learn more about you. They will find any more information about your business or you in the boilerplate. Make it entertaining and fascinating; after all, it serves as your business card, and you want to look good.

Press Release Format.

Let's concentrate on press release format now that we've discussed press release structure. It's actually the same with terrific cuisine or a wonderful gift when it comes to press releases; even if it's exceptional but delivered in subpar packaging, it loses its worth. The majority of us are primarily stimulated visually, thus first impressions are crucial. 

So how should a press release be formatted? There are many ways to distribute a press release, but for now, we'll ignore faxes, snail mail, and messenger pigeons and only pay attention to those that are most frequently employed. Here are some press release formats to take into consideration:

PDF. A few years ago, sending press releases as PDF files was extremely common. The fact that they are hefty, sometimes difficult to copy information from, and don't really seem to be a favorite with journalists make them problematic even though they appear the same on all devices. As many businesses still publish press releases in this format, it is regarded as a standard; nonetheless, it is not a good idea to get acclimated to something that will cause readers so many problems. 

Plain text. Plain text is the next press release type to consider. Although it is unquestionably a safe option, it is also very boring. The whole point of a good press release is that journalists will want to write about it because it is so intriguing, unique, or worthwhile. The release will probably not be recalled if it resembles all the other emails they have read that day.

Interactive press release. It's probably the most recent press release format available. Even though journalists might be a little apprehensive at first, they will undoubtedly remember it. This form is also the most user-friendly because it is simple to copy, download, and forget.

A decent press release should keep in mind that times are changing and that what would have impressed a journalist a few years ago won't do so now. Consider the upcoming trends today and implement them.

Common Mistakes.

Priorities come first. Is your tale really a tale? Is it novel or fascinating? Will those outside of your company actually be interested in it? If you can affirmatively respond to these inquiries, you could be onto something. It might be a good idea to think of something else if it's not brand-new, engaging, or you're not sure if anyone would care.

Get the information out fast and succinctly, and your chances of getting a press release from an email to an editorial meeting will soar. Nail the story in the first few phrases. Because journalists are under more time pressure than ever, it is crucial to convey the main points of the story in the first few lines of a press release. The sooner you get to the point, the better because it's likely they won't have time to read the entire thing.

Make the people quoted in a news release sound human, whether it's a young kid discussing how pleased they are to have landed an apprenticeship or a CEO discussing the most recent financial statistics. Remember to keep your story seeming genuine. For instance, the aforementioned young person is unlikely to use terminology you'd need a dictionary to comprehend. Just try to make sure they're not 'delighted', even if they are. If you're interested, you can find more press release blunders here.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

The Book on Marketing: Add Additional Amenities.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Add Additional Amenities.

For physical locations like auto dealerships, think about experimenting with an on-site diner, barbershop, coffee shop, putting green, wireless internet, video arcade, kid-friendly play areas, book stores, manicurists, climbing walls, mini-museum, ice-cream shop, etc. These can be effective, particularly for organizations where consumers must wait. Although it may seem costly, many companies, especially those that serve the wealthy, have done this with great success. What made McDonald's decide to install playgrounds in the majority of their restaurants? Why have coffee shops in expensive bookstores? The list continues.

People join private clubs because of the amenities offered and I’m not just talking abut country clubs either. I am looking right at your local YMCA. Adding a pool and personal trainers makes them more attractive than Planet Fitness, but for us Planet Fitness members, the Black Card holders (which is only an extra $12 per month), have access to the hydro massage and tanning. 

Unexpected amenities are always a nice treat, such as high quality coffee in a waiting area. My barber has a Play Station set up and while people wait, they can freely play video games. You think that doesn’t help bring in customers? 

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

The Book on Marketing: Newsletters.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Newsletters.

Newsletters are a great way to stay in touch with your customers, offer them exclusive discounts and coupons, let them know about upcoming events (a wine store, for instance, can let its customers know about an upcoming wine tasting event), share recipes, articles, advice, and tips on how to make the most of your products and services, and much more. Case studies, success tales, recommendations, and sales pitches for other goods and services are all welcome here.

The following advice will help you operate a successful newsletter:

Make sure it's not just a sales pitch. You want it to be a gift that your customers eagerly anticipate receiving. They may become annoyed by excessive advertising and mistake it for junk mail. Include top-notch content on a range of topics that aren't just about your company. Stay interesting.

Keep it steady and routine. Avoid sending it three times in one month and then not sending it again for two months. While quarterly is OK, monthly is far superior.

There are firms that will create regular material for your email if you struggle to come up with ideas or lack the time. One great resource is pagesmag.com. 

Check your newsletter for errors. When the word should have been "fore," a spellchecker won't indicate "four." Grammar checks are included in programs like Microsoft Word. Verify the veracity of the facts and that the dates, timings, and locations are accurate. Verify coupon values and other numbers one more time.

Once you've created a layout that functions, make an effort to stick with it from issue to issue.

Make reading it simple for the eyes. On black or colored backgrounds, avoid using white type. On a light blue background, avoid using dark blue font. Serif fonts should be used for body text. Don't make reading it seem like too much labor. Give white space plenty of room.

Before you start your newsletter, have a plan. You should be very clear about what you want it to accomplish for you. Should the author write in the first person? Or the third person, as in the majority of newspaper articles? Do you prefer features or normal columns? Visiting authors? Do your research before hand. 

Your contact information should always be included, possibly even on every page.

Include regular mentions of your clients. It's always far better to let them sell you than for you to try to sell yourself because they prefer to see their names in print.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

The Book on Marketing: Video Brochure.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Video Brochure.

A video brochure offers even larger benefits over a print brochure than being just a CD salesletter. Contrary to infomercials, which are subject to some stringent rules, video brochures can be almost any format. The "news broadcast" format, which is prohibited in infomercials, is permissible. Since consumers anticipate to see television shows when they view a video brochure, ones that resemble television programs work best. Now, testimonials may include videos of the testifier. This format also works really well for before and after photos.

New technology has made small LCD screens relatively affordable. The word “relatively” means it’s relative to what you are selling. You will need a higher end client to send these to for products with huge profit gain potential. 

Announcements. Video brochures can astonish and wow your audience, whether they are used for weddings, corporate recruitment, or EPKs (Electronic Press Kits). These are simple to use; simply open it like any other printed document, and the movie will begin to play. Send one to your loved ones together with a unique baby announcement video. To present to relatives who couldn't attend your wedding, make a video brochure about it. Alternately, create a video inviting them to a special sales event. Whatever your news, video brochures are a fantastic method to communicate the point.

Entertainment Industry. If you work in the entertainment sector, you must see these video pamphlets. You can incorporate them into print materials for your documentary or use them to attract financiers to your proof-of-concept short film. You can even use them for movie trailers for upcoming projects. Screeners for movies and TV shows are distributed annually for voting. Video brochures would be ideal for persuading people to see your project and support you.

Business Cards & Post Cards. A wonderfully innovative technique to keep your brand in the minds of your clients and potential buyers are video mailers. With stunning business cards or postcards like the examples below, motivate people to take action. Just picture receiving one of these brochures in the mail. It would undoubtedly stand out from the junk mail you receive on a daily basis. These are ideal for brand-new eateries that are setting up in your community. When you go to a networking event in the future, distribute video business cards instead. Due to their creativity, I'm confident video business cards would be far more difficult to discard.

Real Estate. Specialized real estate video brochures of homes are yet another fantastic approach to boost sales and advertise your real estate business. You may also make movies introducing your agents to distribute to certain clients. To help them stand out from the crowd and reach more sellers, offer these to your agents. Such a fantastic approach to display properties in a cinematic video to potential buyers in one eye-catching brochure. They are a fantastic and captivating approach to match the video content with vivid photos that are printed in your brochures. The neighborhood would be abuzz with discussion of your real estate firm.

Video Books. Video brochures are a unique and convenient way to demonstrate your abilities without the use of wifi, iPads, or laptops. They work well for books or portfolios for kids. Using both print and video at once can engage your audience like never before.

Generally speaking, these are going to be something you send to potential customers you can make a lot of money off of or on behalf of high profile clients. Jay-Z doesn’t send out his own invitations to his parties, but if you are a marketing form handling clients like him or trying to attract clients like him, it may be a reasonable expense. 

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

The Book on Marketing: Be an In-House Speaker.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Be an In-House Speaker.

You not only get paid well to come and speak, but you also position yourself as the authority. It's also a terrific opportunity to promote your goods and services, just like your free local mini-seminar, this is your time to showcase your knowledge (if you are the product your’e marketing) or your product. 

It has been said for years that many people are more afraid of public speaking than they are of dying. 

If you have any talent or enthusiasm in this potentially profitable job, the advantages outweigh the challenges. Increasing your frequency as a public speaker can increase your book sales, establish you as an authority in your industry, expand your platform, and advance your career in a variety of other ways. 

How to Find Speaking Opportunities 

Here is a step-by-step guide on how to begin.

Step 1: Determine Your Speaking Objective 

Every subsequent step in this procedure will be influenced by your justifications for scheduling speaking engagements. Most people who speak in front of groups do so for one of three reasons: 

  • To market books. 
  • To promote their coaching and consulting services. 
  • To establish a speaking career.

Actually, the majority of people are driven by a combination of all three, but it doesn't matter. 

The crucial question is: Why do you want to start speaking? 

Do you intend to benefit your audience? acquire fresh opportunities? Get recognized as a thinking leader? More books sold? Leaving your day job to speak all around the world? 

Take some time to reflect on this. Speak to your friends and mentors. Before continuing, make sure this is resolved so that you won't have to redo any work.

Step 2: But it's quite challenging. 

The majority of places want you to introduce yourself by saying, "I'm a terrific speaker and quite smart, and here's the lecture I'd like to offer for you." 

In other words, they want you to be prepared to provide value right away—to demonstrate that you are knowledgeable, self-assured, and that you are familiar with their program and audience well enough to have specific ideas of what you can do.

You don't have to compose the entire speech at first; just come up with one or more subjects that have bare-bones descriptions. Offer them some intriguing headings and know the answers to the simple inquiries. 

Considering the kind of locations where your talks would take place can be helpful at this point, but put that concern on hold for the time being.

Step 3: Join your Local Chamber of Commerce.

Kiwqnas Club, Loins, and Toastmasters are other great options. Join any other interest group, service club, or networking organization that regularly hosts speakers that you appreciate. 

After attending a few meetings, you will be required to present on a subject in which you have expertise. This presentation is the ideal opportunity to hone your public speaking skills and make contacts for later, more important jobs. 

Also, it's a fantastic method to collect feedback on what aspects of your topic and delivery are effective so that you can keep enhancing and developing your speaking skills.

Step 4: Create an online presence.

You will require a speaking page on your primary social media account or website. Although you don't have to be active on every social media platform, it's ideal if you are on both. 

This page ought to contain:

  • A striking image of you speaking.
  • Your name. 
  • The titles of a couple of your lectures.
  • An explanation of what you are talking about.
  • The area which you would like to speak in.

Follow all guidelines for professional web and social media profiles; build a respectable website with lots of contact information and simple navigation. 

When asking someone to talk, you should direct them here. Make it polished and businesslike as possible because it will serve as your lobby and front page.

Step 5: Reserve a Spot to Talk in the Area.

Begin contacting locations that sponsor speakers by phone and email. Set up a reading if you're selling books in your neighborhood library, bookstores, coffee shops, and bars. Look to regional meetings and conferences as you develop your coaching career. If you wish to talk merely for the purpose of speaking, start by looking at generic lists of nearby forthcoming events.

Keep your schedule set out for a minimum 3–4 month delay between being booked and presenting, and if the event has certain dates, plan your approach accordingly. There may be unique rules for speaking proposals at some locations (just like publishers and agents have for writing submissions). For the others, all you need to do is write down your contact information and your offer of assistance. Before you book one, you might need to contact a few hundred locations, but that's good. If you were terrified of a little rejection, you wouldn't be in this line of work.

When you go through the other venues on this list, continue approaching them. After giving your first lecture, you should immediately move on to Step 6, but while you're doing so, keep approaching nearby venues. As you attempt to go up the ladder, doing this will increase your experience, skill, and confidence.

Step 6: Speak at a Regional Conference.

Choose a significant regional conference or convention relevant to your field of study. 

If you're advancing your career, it's simple to understand how to do this: attend the conference for your industry. Book a writing conference or a fan convention if you're a writer. Generic speakers should look into local conferences and contact them with specific presentation ideas. 

Renting regional venues for conferences works the same way as booking local ones, although there will be greater competition for better slots.

Ensure the quality of your web presence. Provide a rundown of the engagements you've already won. Be sure to include reviews from attendees. 

Similar to the local venues, you will first hear a lot more "nos" than "yeses." But don't be concerned. Very few affirmative responses precede the turning point in that.

Step 7: Get Video!

Start planning on "making the show" and moving up to those national events with the high speaking fees as you're sharpening your talents at the local and regional levels. 

You will require a demo reel in order to be hired at that level. Decide how you're going to be recorded while you're still honing your skills on these beginner stages. 

Alternatives that I've observed working are:

  • Bring a friend to record your conversations. 
  • Hiring experts to record your speeches. 
  • Asking conference planners to record your speeches. 
  • Choosing the finest perspectives from among those taken by three to four persons using their phones.

Getting your speeches filmed is crucial, as is using professional assistance to edit the raw material into 5–10 minutes of your greatest moments and a few 30- to 1-minute clips of you being particularly awesome. 

Post them on your website and social media once you have them. From that point forward, whenever you pitch, you will refer to them.

Step 8: Book 12 Speaking Gigs in One Year

Once your film snippets are online, aim to book 12 speaking engagements over the course of the following year. Make a list early and make proposals to a minimum of 60 locations, as this requires. 

Make sure to mix up the types and scopes of the venues on your list of probable locations. Use a combination of the following methods to find potential locations:

  • Target local and regional venues since they are the most likely to say "yes." 
  • Go after local and regional venues where you haven’t yet spoken.
  • Create a wish list are significant national venues. 
  • Regional gatherings have a tenuous connection your preferred topics. 
  • NGOs, churches, and charities that could benefit from your experience.

Make every effort necessary to achieve that goal for yourself. It's okay if it takes 13 months. But if you can get through life in nine, the better. Booking increasingly influential gigs and boosting your profile in Steps 9 and beyond are directly related to the choice you made in Step 1. 

Remember that even moderate keynote speakers can earn thousands or even tens of thousands of dollars for an hour-long presentation. But we'll cover those options and specifics at a later time. Start with Step 1 for the time being. Choose your "why" and let the rest to follow.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

The Book on Marketing: Leverage Connections.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Leverage Connections.

Leverage customers and vendors A business broker stated in a letter to 30,000 CPA firms that "We have purchasers ready to pay all cash to buy your practice whether you stay or not." The other 29,500 businesses received a letter from him stating, "We have 500 hundred firms right now that are significant money earners waiting to be sold." He removed those 500 folks after obtaining 500 responses. Owners may or may not stay. You have a choice: "Terms or cash." It was simple to get commissions totaling a million dollars once the buyers and sellers were linked. This is an extremely useful technique that can be used in various contexts.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

The Book on Marketing: Endorsements.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Endorsements.

There are some people and businesses who have good relationships with their customers and future customers. Perhaps they are unaware of this knowledge. Many of them aren't even aware of how much power they wield over their audience. People who provide their subscribers with high-quality information and content, advertise certain businesses or trends, provide investment advice, and generally get along well with their subscribers You ought to focus on them. It is excellent if their niche has nothing to do with marketing in order to stand out in this industry. 

It truly is among the best methods for rapidly printing cash. Please don't disregard this approach. These individuals may not be aware of their connection to their list. It would be wise for you to start with them as a result.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

The Book on Marketing: Getting Started with Online Marketing.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Getting Started with Online Marketing.

Making sure your business goals are measurable is the first step in starting an online marketing campaign. Do you intend to bring in 100 new clients? Produce 1,000 leads to support your B2B sales procedure. Obtain ten thousand followers on social media sites? You need a system for monitoring your progress toward the predetermined targets.

Following that, you must decide how to build an online presence that will aid in achieving that goal and develop a digital marketing strategy that is appropriate for these platforms.

Here are some fundamentals to take into account:

  • To start selling or even just listing your things online, set up an e-commerce website.
  • Setting up a blog or podcast and planning how to produce excellent material while also optimizing it for search engines (SEO) so it can be found quickly are wonderful ways to increase awareness and subscriber numbers.
  • Create a case study or infographic with a consumer who is willing to promote your items. When potential customers are assessing your business, it can be a potent social proofing tool.
  • Create a straightforward landing page with a lead capture form so you can start establishing your brand and driving traffic. Usually, B2B businesses adopt this strategy.

You may start measuring how your marketing activities are tracking toward your initial target by using a basic analytics software (like the free Google Analytics 4).

Getting your team members and the marketing management team on board when you're ready to start with online marketing and managing all the work might be a chore. Use a content marketing platform, which is available for free, to manage all the responsibilities and assist with publishing part of the required content.

Web Analytics.

Any effective digital marketing strategy starts with goals and includes a method for monitoring how close those goals are being reached. Since it's often not possible to integrate past data or go back and assess online behavior after the fact, it's necessary to consider metrics before beginning.

  • Create a measurement strategy. Indicate the possible online actions that a (prospective) customer could take, ideally with a customer journey. Common actions include filling out a form or clicking through to your website from a search engine results page.
  • To begin tracking those actions, set up a (free) online tracking tool. which Google Analytics is already used by more than half of all known websites, so you might wish to take that into consideration. It is simple to set up and can make it easier to keep track of online stats.
  • Start using web analytics to study visitor demographics, market research, and consumer behavior. Smart marketing decisions like pricing and campaign planning can both benefit from the use of web data.

To go even farther, methods like surveys, user testing, and in-person discussions can be utilized to comprehend the total user experience outside of the scope of conventional web analytics tools. However, strategies like audience segmentation and personalization can help business managers take meaningful action with the obtained data.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

The Book on Marketing: The Marketing Rule of 7.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

The Marketing Rule of 7

The Book on Marketing: No More Excuses for Marketing Inaction Chapter 1: Introduction.

While researching this, the most basic rule of marketing, I discovered that “7” is expressed as a number instead if written out as “seven” and I felt anxiety while writing this chapter. I prefer to spell out numbers up to one hundred and use numbers to express the figure for numbers of 101 and over except numbers ending with all zeros. This is the “Marketing Rule of 7.”

What is the Marketing Rule of 7? According to the Marketing Rule of 7, a potential consumer needs to interact with a brand at least 7 times before they decide to buy. As long as your brand name is somehow communicating with your target audience, anything can be considered a "interaction".

Your brand is getting more exposure and moving to the forefront of people's minds, whether it's through a driver seeing your billboard on the side of the road, an Instagram user scrolling past a targeted advertisement, or a word-of-mouth review from a coworker.

Does the marketing rule of seven apply to all businesses or just some? The marketing rule of seven typically applies to large value purchases since it takes a lot of persuasion to convince someone to spend a lot of money on a brand they have never used before. Contrarily, consumers are more willing to take chances when making inexpensive purchases because they don't make as much of an impact. Some businesses that market their little, inexpensive products simply place them in front of a potential customer's face when they make a purchase. Packs of gum by the checkout area of a grocery store are a well-known illustration of that tactic.

So, your company adheres to marketing rule seven. How can you tell if it is effective? After a customer completes their purchase, many businesses ask if they can send them a customer survey. How did you hear about us? is a frequent question in this poll. The responses to that query will frequently reveal which marketing strategy is most effective and which needs to be modified.

If one channel, such as social media, consistently receives the highest response rate, for instance, this can indicate that the marketing rule of 7 is having a significant influence through that specific channel. But, if very few people say they learned about your company from print advertisements, perhaps you can divert funding away from that strategy. 

Google Analytics may also be used to monitor website traffic and social media interactions, letting you know which of your pieces are most well-liked by readers and which are less effective. Measurement of success is always the most difficult part of marketing. How do you know if it was the TV commercial or the Instagram ad that they saw? 

The 80-20 Principles states that eighty percent of your results come from just twenty percent of your efforts. The trick is knowing which twenty percent to duplicate. This is one hundred percent true in marketing as well.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

The Book on Marketing: Offer Prizes.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Offer Prizes.

Seth Godin discusses this in his book Free Prize Inside. Go to the "Edge." In essence, the idea is that while your rivals target the "center," you look for opportunities to target the "edge." Although it distinguishes you from your rivals, it is not always your USP. For instance, the initial edition of that book had a big "Free Prize Inside" label and was packaged in a cereal box.

Some more examples: 

  • In the summer, a massage parlor takes its chairs outside.
  • A security guard company offers uniforms for its guards that include that of Beefeaters, 
  • Buckingham Palace guards, high-security paramilitary guards wearing camouflage, 
  • Matrix-style garb, or even stylish white-collar uniforms.
  • A neighborhood bar created their own unique jukebox with 26,000 tracks by ripping their 1,798 CDs into a computer.
  • In Manhattan, a restaurant makes regular customers wait while giving VIPs an unlisted number to skip the line. Interestingly, this appeals to both parties (the VIPs love to get right in, and the average folk feel special by going to an exclusive restaurant where celebrities dine and the wait is longer due to its popularity).
  • There are many all-inclusive resorts in Mexico, but only one of them offers services for obese guests.
  • Like everyone else, NakedNews.com reports the news in the manner of television, but they wear less.
  • Ever notice how grocery stores reward their worst patrons? The poor schmuck buying heaps of goods (and worth much more to the store as a client) has to wait in the biggest queue, while those with the fewest items have their own special express lane. What if a grocery store created a dedicated line for its top clients, along with extra baggers and other tools to expedite the check-out procedure?
  • The seven days a week that Commerce Bank is open. Do you believe that some individuals would want to be able to bank on Sundays? Furthermore, Liberty Bank provides free ATM use. Even ATM fees from other banks' will be covered by them.
  • A church in New York City hosts a BBQ every year to raise money. People travel great distances to attend because if they miss out, they must wait an entire year to return. For the same reason, the German club in my neighborhood celebrates their German Festival every two years.
  • Business Rent-A-Car Car doesn't emphasize rentals at airports. However, they are the first people you call if you require a rental car for a few days while your automobile is being repaired. They also pick you up!
  • A lawn care business realized that waiting weeks for a lawn care quote was excessive in the world of rapid Internet purchases. They may estimate a service's cost before their prospects have even been approached by using satellite pictures and publicly available tax information. They now drive down the street throwing each Frisbee onto the lawn after attaching a tag with the property address and asking price on each one.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

The Book on Marketing: Consumer Behavior.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Consumer Behavior: How People Make Buying Decisions.

The Book on Marketing: No More Excuses for Marketing Inaction Chapter 1: Introduction.

Throughout the day, how many decisions do you make? What do I put on today? What scent should I wear? What will I be eating for lunch? Consider how frequently we make purchases each day without giving them any attention. 

Even though they may seem trivial, these choices keep marketers up at night. Since we can use such information to increase income by deciphering the thought processes that underlie customer decisions.

What is the meaning of consumer behavior?

The study of consumers and the methods they employ to select, use (consume), and discard goods and services, as well as the emotional, mental, and behavioral responses of consumers, is known as consumer behavior. For firms to develop powerful marketing tactics that can affect consumers' decision-making processes, understanding consumer behavior is essential.

Ideas from psychology, biology, chemistry, and economics are all incorporated into consumer behavior. 

Businesses can target certain demographics, increase brand loyalty, and spot new trends by customizing their marketing strategies to take into account customer behavior. Businesses can use this information to stay one step ahead of the competition and adjust to shifting customer trends. Each effective marketing strategy requires a thorough understanding of consumer behavior. Businesses may create efficient marketing strategies that satisfy the demands of their target market by researching the factors that affect consumer behavior.

Why is consumer behavior important?

Understanding consumer behavior is crucial for marketers because it enables them to better communicate with customers. They can close the market gap and pinpoint the items that are required and the products that are no longer in use by knowing how consumers choose a product. 

Marketing professionals can display their goods in a way that has the greatest influence on consumers by researching consumer behavior. Understanding consumer purchasing behavior is the key to connecting with, involving, and convincing potential customers to make a purchase from you.

A consumer behavior analysis should reveal:

  • Consumer perceptions and feelings about other alternatives (brands, products, etc).
  • What causes people to select particular options.
  • Purchasing and research habits of consumers.
  • How the environment (friends, family, media, etc.) affects how customers act.

Many factors frequently affect consumer behavior. Marketers should research consumer buying trends and purchase behaviors. Most of the time, businesses only have control over certain factors that affect consumer behavior. For example, consider how IKEA always appears to urge you to spend more money than you had planned to. 

What, then, are the motivating elements for customers to consent? There are three types of variables that affect how consumers behave:

  1. Personal factors: demography can have an impact on a person's interests and attitudes (age, gender, culture, etc.). 
  1. Psychological aspects: a person's views and attitudes will influence how they react to a marketing message. 
  1. Social factors: family, friends, money, level of education, and social media usage all have an impact on how customers behave.

Four Types of consumer behavior

1. Complex buying behavior. This kind of behavior happens when customers purchase a pricey and in-demand good. Before making high value-added expenditures, they are actively involved in the purchasing process and consumer research. Think about purchasing a home or a vehicle; these are examples of sophisticated purchasing behavior.

2. Dissonance-reducing buying behavior. Although being heavily involved in the purchasing process, the consumer finds it challenging to distinguish different brands. Dissonance can happen when a customer fears they will regret their decision. Consider purchasing a lawnmower. Choosing one will be dependent on cost and convenience, but once you've made the purchase, you'll want to make sure you picked the appropriate one.

3. Habitual buying behavior. Consumers who make habitual purchases show relatively little interest in the product or brand category. Consider going grocery shopping: you visit the store and purchase the bread of your choice. You don't have a strong brand loyalty; you just act in a repetitive pattern.

4. Variety-seeking behavior. In this instance, a customer buys a different product because of desire for variety rather than dissatisfaction with the prior one. like when you experiment with different scents of shower gel. You'll have a better understanding of how to segment consumer types if you are aware of the types of customers your online store draws.

What affects consumer behavior?

There are many factors that can influence consumer behavior, but the ones that do so most frequently are:

1. Marketing campaigns. Purchase decisions are significantly influenced by marketing initiatives. They can even encourage customers to switch brands or choose more expensive alternatives if done well, consistently, and with the right marketing message. Marketing efforts, like Facebook advertisements for eCommerce, can also be used as reminders for buying products or services that are often needed but may not always be front of mind for customers (like insurance for example).  Impulse purchases might be influenced by a persuasive marketing message.

2. Economic conditions. Economic factors play a significant role, particularly for expensive goods (like houses or cars). Regardless of their financial obligations, customers are known to become more self-assured and prepared to indulge in purchases in a healthy economic environment. With more expensive purchases, the decision-making process takes longer and is subject to more subjective influences.

3. Personal preferences. Personal characteristics, like as preferences, values, morals, and priorities, can also have an impact on how consumers behave. Personal views are extremely potent in sectors like fashion or food. Advertisements can undoubtedly affect behavior, but ultimately, consumer preferences have a big impact on their decisions. No matter how many advertisements for burger joints you see, if you're a vegan, you won't start eating meat as a result.

4. Group influence. Consumer behavior is also influenced by peer pressure. Our decisions may be greatly influenced by what our friends, neighbors, close friends, coworkers, and family members believe or do. Consumer behavior is impacted by social psychology. For instance, choosing fast food over prepared meals is one such instance. Social and educational aspects can influence one another.

5. Purchasing power. Not to mention, our ability to buy things has a big impact on how we behave. You will think about your budget before making a purchase decision unless you are a billionaire. Even if the product is top-notch and the marketing is spot-on, you won't buy it if you can't afford it. Marketers will be able to identify eligible consumers and provide better outcomes by segmenting consumers based on their purchasing power.

Customer behavior patterns.

Patterns of purchasing are distinct from buying habits. Patterns display a predictable mental architecture, whereas habits evolve over time as tendencies toward an activity and become spontaneous. Each customer has his distinct buying habits, but buying behavior patterns are collective and offer marketers a unique characterization. 

Customers' tendencies can be categorized into:

1. Place of purchase. Even when all items are offered in the same store, customers frequently split their purchases over multiple. Consider your preferred hypermarket: while you can find apparel and footwear there as well, you are likely purchasing those items from real clothing manufacturers. Customers aren't always loyal to one store, unless it's the only one they can reach, when they have the opportunity and access to buy the same things at multiple places. Marketers will be able to pinpoint important store sites by researching customer behavior in terms of location preference.

2. Items purchased. Marketing professionals can learn a lot about their target audience's purchasing habits by looking at a customer's shopping cart. Bulk purchases of necessities are possible, although smaller, less regular purchases of luxury products are more typical. The perishability of each item, the buyer's purchasing power, the unit of sale, the price, the number of customers for whom the item is meant, etc., all have an impact on how much of each item is purchased.

3. Time and frequency of purchase. Consumers will shop based on their ability to pay and will anticipate service even at the most inconvenient times, particularly in the era of e-commerce where everything is just a few clicks away. By analyzing a buying pattern and tailoring its services to the timing and frequency of transactions, the store must satisfy these objectives. One thing to keep in mind is that geographical variances and seasonal fluctuations must also be taken into consideration.

4. Method of purchase. Either a consumer can place an order online and pay with a credit card or when the item is delivered, or they can stroll into a store and make an immediate purchase. Also, the mode of buying could encourage a buyer to spend more money (for online shopping, you might also be charged a shipping fee for example). 

The method a consumer uses to buy anything reveals a lot about the kind of customer he is. You can find innovative approaches to encourage clients to make repeat purchases, more frequent purchases, and purchases of higher value by learning about their purchasing behaviors.

Customer behavior segmentation.

Identifying different buyer types and customer segmentation have always been crucial. Effective segmentation is even more crucial now because personalization and customer experience are variables in a company's success. Finding a segmentation method that clarifies things and works for your company is crucial because only 33% of businesses that employ customer segmentation claim that it has a major influence on their operations. 

Traditionally, the six main methods of behavioral segmentation are used by most marketers.

1. Benefits sought.While purchasing toothpaste, a consumer may do it for one of four reasons: whitening, sensitive teeth, flavor, or pricing. Customers' actions when researching a product or service might provide important information about the features, benefits, uses, and challenges that most motivate them to make a buy. 

When a customer values one or more benefits much more than the others, those are the main motivational reasons that influence their choice to make a buy.

2. Occasion or timing-based. Both general and specific occasions are mentioned in behavior segments based on occasion and timing.

  • Most clients or target audiences fall under the category of universal events. For instance, consumers are more likely to buy specific purchases around holidays and seasonal events. 
  • Recurring-personal events are buying patterns for a certain client that repeatedly occur over time. For instance, holidays, birthdays, anniversaries, monthly expenditures, or even daily rituals like stopping for a cup of coffee every morning on the way to work. 
  • Rare-personal occurrences are likewise connected to specific clients, but they are more erratic and unplanned, making them harder to anticipate. For instance, going to a friend's wedding.

3. Usage rate. Another popular method of behavior-based customer segmentation is based on the frequency with which a client interacts or makes purchases from a given product or service. Use patterns can serve as a powerful predictor of lifetime value and, consequently, loyalty or churn.

4. Brand loyalty status. The most precious assets for a company are its loyal consumers. They can become brand evangelists, have the highest lifetime value, and are less expensive to maintain. 

Customers can be divided into groups according to how loyal they are by studying behavioral data, which enables marketers to comprehend their wants and ensure that they are met. To foster and enhance the customer relationship and encourage future business, loyal clients should be given special treatment and privileges, such as access to special rewards programs.

5. User status. Depending on your company, there are a wide range of possible user statuses. Many instances are:

  • Non-users.
  • Prospects.
  • First-time buyers.
  • Regular users.
  • Defectors (ex-customers who have switched to a competitor).

6. Customer journey stage. Marketers may synchronize messaging and personalize experiences to enhance conversion at every stage by segmenting the audience based on buyer readiness. 

Additionally, it enables them to find the stages at which customers are stagnating so they can pinpoint the biggest challenges and growth possibilities, even for post-purchase habits. The RFM model is another method of segmentation in addition to these conventional approaches. Because it enables businesses to build customer experiences around the data they have on each customer category, this strategy is well-liked among eCommerce marketers. 

Recency, Frequency, and Monetary Value are the three letters that make up the behavioral segmentation model known as RFM.

Here’s what these variables show you:

  • Recency = how recently a customer placed the last order on your website.
  • Frequency = how many times a customer purchased something from your website in the analyzed period of time.
  • Monetary Value = how much each customer has spent on your website since the first order.

There are two approaches to carry out the RFM model analysis: 

  • Manually - exporting your database to a spreadsheet and conducting RFM analysis on your consumers.
  • Automatically - by using certain technologies that build RFM dashboards.

RFM segmentation and analysis will help you identify your most profitable and devoted consumers as well as: 

  • Identify the brands and items that are hurting your business.
  • Create individualized recommendations for your clients.
  • Fix certain issues with customer experience.

If you want to keep your clients and audience loyal no matter how aggressive your competitors are, observe their behavior, listen to them, and develop a relationship with them before making judgments based just on intuition.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

The Book on Marketing: Networking.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Networking.

Trade exhibitions, seminars, your local Chamber of Commerce, and any place where your prospects congregate are all excellent places to network. The best chance for networking is frequently the hotel bar the evening before the lecture. Get your elevator speech ready (because everybody loves giving or hearing elevator pitches) and have lots of business cards on hand because it's typically more beneficial to attempt to gather contacts and leads than it is to try and close a transaction right away.

You're doing networking improperly if you go to events with the mindset that you need to market yourself. Meeting new people and forming connections are key components of networking. Ten steps are provided here to help you maximize your networking. A wonderful technique to meet individuals in a "non-selling" environment is through networking. Decide not to sell. greet each other. Inquire about people's companies. Be welcoming and carefree. Take pleasure. Learn about people. Avoid selling at all costs. Ask for someone's business card if and when they seem to fit your desired criteria. Afterward, get in touch with them again to see if there's a fit.

Every week or month, allot a certain amount of time to your networking. Set a goal for how many networking meetings or events you'll attend. Make sure to schedule these meetings around your other obligations and tasks. It's best to strike a balance between networking and your other lead generation efforts. By doing so, you may compare the worth of your networking leads to the time required to generate them. Select networking events that will allow you to meet the people who are most likely to require what you have to give. Or try to make connections with those who can introduce you to those who require what you have to offer. Both are promising futures. Recognize your purpose for being there—to build relationships, not to sell. The first step in a long dance is networking. Do not hurry! Don't hand out your cards to just anyone. Save some trees and money. Only give your card to persons who request it. Ask individuals questions. Find out more about them and their company. You pre-qualify them in this way. Ask for their card if they fulfill your goal criteria. Otherwise, don't. Do not promote yourself. Telling people what you do is OK. After giving your "30 second commercial," halt. You're not there to sell; you're there to meet people and get information. People who show interest in them are adored by others. Engage others by asking questions and listening to them. The quickest technique to establish a rapport with someone is in this way. Additionally, it's the fastest way to decide if you should do business with them. Enjoy yourself, relax, and have fun. People enjoy being around those who are carefree and having a good time. Avoid cornering people and being cornered. Manage your time and conversations to make enough connections to make your networking time worthwhile. offer to refer. Giving someone something, like a recommendation, is the finest way to start a connection. You won't pay anything for it. They will likely reciprocate if they are the kind of person you want to conduct business with, and this might lead to the creation of a fruitful, long-lasting commercial partnership.

A tried-and-true method of creating business connections is networking. It can be carried out in clubs or networking groups. Through chambers of commerce, it is possible. Anywhere that you meet people, you can do it. You can readily network if you are involved in your neighborhood or company. While doing their grocery shopping, some folks "network"! 

Your focus and attitude are the deciding factors. You can have more potential customers the more people you meet who might need your good or service.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

The Book on Marketing: JV with Sales Force.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

JV with Sales Force.

There are many knowledgeable salesmen that sell a variety of products and are paid on commission. By running an advertisement in the newspaper, you may easily convince these folks to buy your products and services.

You are introduced to the appropriate clients who are committed to digital transformation by Salesforce Ventures. Connecting with our Innovation Advisory Board, a formal organization of C-level and senior executives, as well as technical professionals from Fortune 500 and private organizations across numerous industries, is advantageous to our companies. These connections give our companies early feedback on their products, insider viewpoints, and a quicker path to market.

SalesForce offers entrepreneurs senior executives who are still working at one of the most successful cloud firms ever as consultants. When they join your business, they provide their knowledge, best practices, and frameworks for governance, hiring, marketing, pricing, and your product.

Numerous groups, such as AccelerateHer, Black Women Tech Talk, Black Venture Institute, BLCK VC, Culture Shifting Labs, Hidden Genius, NVCA VC University, TechCrunch Include, Women in Cloud, and others that promote and sponsor undervalued creators and investors are supported by Salesforce.

Salesforce Ventures said in 2020 that it would invest $100 million in enterprise software firms founded by underrepresented minorities.Additionally, throughout the year, Salesforce organizes a number of events for female entrepreneurs and executives that promote leadership, mentoring, and community building.

For more information on Salesforce and Salesforce Ventures, go to salesforceventures.com. 

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

The Book on Marketing: Mini-seminars.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Mini-seminars.

These are a fantastic way to package together all of your goods and services and sell them on the platform. Renting a space to host a two-hour presentation on a topic of interest to your target audience is quite affordable. You establish yourself as the authority and get to promote your goods and services. Make sure to record the presentation so you can share it with potential customers who might not be able to attend in person.

The delivery of content has gotten simpler over time, but it has been around for a long time. things like this video, as an illustration. It may be podcasts, email blasts, sponsoring a forum with lots of participants, or social media sites like Facebook, Twitter, and LinkedIn. Nowadays, everything is so simple. But, I believe that many people are forgetting about the traditional form of content marketing, which goes by the names of seminars, workshops, and training events. These events are fantastic opportunities for you to interact with potential clients and customers. Although they have been occurring for a while, few businesses use them as a marketing tactic.

A top-notch event can be put on for a reasonable price. It doesn't cost very much at all. In fact, if you could organize a 100-person event that lasted a few hours and included light snacks for less than a few thousand dollars. Imagine, though, that you invited 100 of your top clients to a gathering where you had the chance to give them some additional information about what you do. What proportion of your clients are 100% knowledgeable about every product or service you provide, if I were to ask you? That percentage will undoubtedly be small. Everyone may be invited to an event where you could give them some additional information about what you do.

Not every event must be a hard sale. Running an event like this makes you the expert in your industry. Go with it! 

Tips to Success.

Be organized! This cannot be stressed enough! Organization will be the difference between success and embarrassment. Have everything timed out and when every part of the event happens. If you have people passing out material, make sure they know exactly when to do it, either by a signal or keyword phrase. Have a run sheet that everyone is familiarized with.

Good location. Have a good location. Don’t use a dumpy venue just because it has a good price. It doesn’t need skirted chairs, but it shouldn’t be the VFW hall either (unless you are targeting veterans for your seminar).

Get help! No man is an island and you can’t pull this off on your own. You need people to help you with the event.

Have a CTA (call to action). All marketing methods end up being the same and never leave your prospects wondering what they are going to do next or trying to guess. 

Show and tell. Have sponsors there. Hell, get sponsors to pay for the event so you can help them showcase their products. 

Bonus tip. Get video!!! You don’t know the future and it would be nice to have video of you speaking publicly so you can cut smaller bits out for a commercial for the next one or to use in its entirety as some form of video or audio seminar. Plus you can learn a lot from watching yourself and know what to focus on the next time.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

The Book on Marketing: Card Decks.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Card Decks.

These are stacks of index cards that are mailed to certain groups of people. Each card in a deck may have an advertisement or a discount, and there may be 50 to 200 cards in a deck. On the back, they might serve as a reply card for business. It's extremely crucial to have a fantastic headline and layout because your advertisement will blend in with the sea of others. 

Due to the fact that all of the sponsors are splitting the postage costs, card decks are cheap. For mass mailings, they can run as low as a few cents per prospect. They are often affordable, which is useful for testing even for little mailings.

Make sure you carefully select your audience. Targeting a certain market is easy with card decks. Free books or reports are very effective in this situation because the phrase "FREE" will catch the attention of the person looking through the cards. As always, make sure the call to action is very clear. Multiple response options are typically more effective than just one. For instance, customers might send the card, make a free recorded message call, visit your website, etc. Additionally, you can have various possibilities for leftover space, so always try to bargain for a lower price (how hard is it for them to stick another card in their mailing...their costs are incremental and their profit is high even on remnant rates).

Two further hints: You may often assume that a deck is effective for an ad if it has repeat advertisers. It would be an excellent one to try in if that advertisement also targets your specialized market. Test the copy that you are already confident will work.

Even in this day and age of Google AdWords and other online marketing, postcard decks remain one of the finest ways to quickly develop robust mailing lists especially in your B2B (business to business) marketing program to help you create or improve your own company's mailing lists.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

The Book on Marketing: Business Buying Behavior.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Business Buying Behavior.

 

Business buyer behavior refers to the intentions and actions displayed by businesses and workers when making purchases on behalf of the company. Understanding a company's needs and wants in order to make purchases that would ultimately help it make money is known as business buying behavior. 

Employees at companies are given specialized responsibilities that include making company purchases. Business buyer is a common title for this position. On the basis of the business buying process, which aids businesses in obtaining the best raw materials and products that can be processed to yield the greatest output and profits, business buyer behavior may be studied. Business-to-business (B2B) buying, institutional buying, or organizational buying is defined as a process through which a corporation or organization determines a need for acquiring products, gathers data, and assesses products and services from rival brands and suppliers to make a final purchase choice.

In addition to using them in their manufacturing process to create a finished good or service for customers, businesses purchase goods and services for internal consumption. When the products are employed in the company's own manufacturing process, the purchasing process is referred to as industrial buying. Organizational buying is also known as institutional buying or business buying. In some aspects, organizational purchasing resembles individual consumer purchasing since people from various organizational levels are participating in the purchasing process rather than the organization itself.

The job of an industrial marketer is to determine who is involved in the decision-making process for purchases. 

The people and organizations involved in the decision to make a purchase collectively are referred to as the buying center. 

  • Initiators. Individuals who ask for something to be gained or purchased are known as initiators. 
  • Users. By using the items, users start the buying process. 
  • Influencers. Employees in the organization can have an impact on the decision-making process by sharing information on the criteria for purchasing, such as experts in research and development. 
  • Decision-makers. Members of the organization with the authority to make decisions concerning purchases are known as decision-makers. vice-president or engineers making specs, for example (finance). 
  • Gatekeepers. Employees in an organization with the authority to block sellers or information from reaching buying center members, such as purchasing agents, receptionists, secretaries, and telephone operators.
  • Approvers. Members of the organization who approve the acquisition are called approvers. 
  • Buyers. Employees in the company with the formal power to choose suppliers and negotiate terms of purchases.

What motivates business buyers? Efficiency, Economical products, good quality, simplicity, saleability, ease of operation, space saving, obsolescence of current products, safety, and cleanliness are the primary reasons for business purchases. 

Procedure for Making Business Purchases.

Problem Identification. The first step in organizational purchasing is identifying or recognizing a need that can be satisfied by obtaining a good or service. 

Statement of a general need. The step in the corporate purchasing process where a buyer decides on product specifications, such as general features and the quantity of an item desired. 

Supplier lookup. The phase of the purchasing process for businesses during which the buyer attempts to identify the best suppliers or providers. 

Information Lookup and Supplier Assessment. When choosing suppliers, a buying center may need to analyze a number of product categories for a certain need.

Orders for purchases are negotiated. A contractual arrangement between a customer from an organization and a supplier may be negotiated. Such a contract may relate to a single purchase of a product or to repeated purchases over time. 

Performance Assessment of the Supplier. Organizational buyers typically evaluate the supplier's effectiveness and adherence to the purchase agreement. Hence, evaluating suppliers after a purchase is a crucial component of organizational purchasing.

Factors influencing the buying behavior of businesses.

Environment-Related Factors. The most significant environmental factor affecting organizational buyer behavior is the impact of the status of the economy and other economic issues, such as government policy. 

Organizational Elements. Internal factors like an organization's culture and environment have an impact on purchasing decisions. Every organization has commercial purchasing policies and procedures. These systems and practices have evolved over time, reflecting the enterprise's culture, policies and practices, processes, structures, and goals.

Personality factors. The marketer wants to know who has the most influence and who can persuade others to share his point of view. Understanding group dynamics aids the marketer in developing his approach to selling to the buying center. The buying center is made up of a variety of participants, each with varying levels of attitude and power dynamics. 

Personal variables. While making decisions about what to buy, people consider their preferences, knowledge of the market, and reasons. Age, income, employment, position in the organization, and perception of the risk involved in the decision-making process are all demographic factors that affect decision-making. These elements directly influence organizational buyers' choices.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

The Book on Marketing: Examples of Online Marketing.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

Examples of Online Marketing.

Some examples of digital marketing campaigns include:

  • On Google and Bing, Canon places advertisements for "photography"-related search terms to promote its cameras to potential customers and increase traffic to a particular website.
  • In order to build email lists that may be used to promote new items, specials, and events in their shops, Whole Foods gathers email addresses on their website.
  • To encourage positive conversation about their brand and products, Dove produces video advertisements and distributes them to their audience on Facebook, Twitter, and other social media platforms.
  • Bite Beauty collaborates with influencers to market a new lipstick to their ideal customer base of discerning beauty devotees.

Although there are many potential for online businesses to expand their online presence and grow their audiences thanks to digital marketing, there are also inherent difficulties with these strategies. Due to the virtual nature of message and content distribution to a particular audience, marketing might first become impersonal. With a thorough awareness of their customers' requirements and preferences, marketers must use this information to inform their digital marketing plan for online marketing.

In addition, online marketing can be crowded and aggressive. Although the potential to produce goods and services in both local and far-reaching markets is empowering, the competition can be tremendous. Due to the sheer volume of companies advertising their goods and services online, businesses investing in digital marketing may find it challenging to catch visitors' attention. As they test and create marketing campaigns on numerous platforms, marketers must learn to strike a balance between creating a unique value proposition (UVP) and brand voice. In an effort to foster widespread team support, it is critical to share insights about your audience and marketing initiatives with your marketing management team.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

The Book on Marketing: The 7 Ps of Marketing.

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I wrote yet another book! This one is pretty big, actually, with over 90 chapters, all of which are rather meaty. The book, The Book on Marketing: No More Excuses for Marketing Inaction, can be pre ordered or, depending on when you see this, purchased by clicking the link HERE. A new chapter will post daily for close to 100 days and then the book will be available for immediate purchase instead of just preorders.

I also released the rough drafts of the book chapter by chapter on my website and you can read what I wrote and get the gist of the chapters. Honestly, you don’t even need to read the book. There is enough information between the blog postings and the resources pages found HERE that the rest of the book might just be fluff.

With that said, the blog is a very first draft, mostly notes, of the final book. It’s out of order and a tad messy. This gives you a peek inside my writing process where I do the technical, eclectic part first and the voice tends to change depending on the topic I am discussing and the research I did for the chapter. Paraphrasing from common knowledge sources in the first draft gives it that eclectic look and feel. So please, enjoy my scattered brain and typos in this draft of The Book on Marketing: No More Excuses for Marketing Inaction.

The book itself its a much easier format to read plus adds a lot more of me into it as it goes on with real world, easy to grasp examples where I could put them and honestly, I would truly appreciate your purchase.

THE 7 Ps of Marketing.

 

The marketing mix is a combination of choices made in a few different areas to satisfy client needs. E.J. McCarthy has previously listed the Marketing Mix's four components. Product, price, promotion, and place or physical distribution are a few of them. These components are often referred to as the "four Ps of Marketing Mix." One further component—people—was added to the 4 Ps as marketing developed as a discipline. Eventually, two additional Ps—Process and Physical evidence—that are tailored to the service industry were introduced. 

These factors are connected because choices made in one area frequently influence choices made in other areas. The term "Marketing Mix" is frequently used to describe this combination or blend of components. Basically, it focuses on the intended audience.

1. Product.

Start by getting into the habit of approaching your product as if you were an outside marketing consultant hired to advise your company on whether or not it is currently in the correct line of work. Address important questions like, "Are your existing product, service, or combination of products and services suitable for the present market and customers? Does this product address a customer's problem in any way?" 

Develop the habit of honestly evaluating your business whenever you aren't selling as many of your goods or services as you would like and asking, "Are these the proper goods or services for our clients today?"

Do you currently offer any goods or services that, in light of what you now know, you wouldn't offer today? Is your product or service, when compared to those of your rivals, significantly better than anything else on the market? What is it if so? If not, could you create a niche where you excel? In the current market, should you even be providing this good or service?

2. Prices.

Price is the second P in the formula. Make it a practice to regularly assess and reassess your pricing plan for the goods and services you sell to ensure that it still makes sense in light of the market's reality. You may need to cut your prices occasionally. It can be reasonable to increase your prices at other times.

At times, you need to do market research to check what comparable products in your business are selling for to make sure your pricing is competitive. Several businesses have discovered that the profitability of particular new goods or services doesn't justify the time and money spent developing them. They may lose some clients as a result of boosting their prices, but the majority still makes money on each transaction. Would you be a good fit for this?

Your sales terms and conditions may need to be modified occasionally. Sometimes spreading out your price over several months or years allows you to sell much more than you are currently doing, and the interest you can charge more than makes up for the time you have to wait before receiving payment. With special deals and promotions, you can occasionally combine goods and services. You can occasionally give out supplemental goods that cost you very nothing to produce but help your buyers find your product prices to be much more enticing.

Be willing to rethink any component of your sales or marketing plan anytime you run into resistance or irritation since business is like nature. Be prepared for the potential that your present price strategy may not be the best choice for the market at this time. Be prepared to adjust your prices if necessary in order to stay competitive, endure, and prosper in a market that is undergoing rapid change.

3. Promotion.

Thinking about promotion constantly is the third bad habit in marketing and sales. All of the ways you inform your target market about your goods or services, as well as the ways you promote and sell to them, are considered forms of promotion. 

Slight adjustments to the segmentation-based marketing and sales strategies you use for your products can have a big impact on your performance. Even minor adjustments to your advertising can result in an increase in sales right away. By simply tweaking an advertisement's headline, skilled copywriters may frequently boost response rates from advertisements by 500%.

Every industry, including large and small businesses, is constantly experimenting with new methods of marketing, promoting, and selling its goods and services. present time? The goal of search engine optimization (SEO) is to increase both the volume and quality of website visitors.

But there is one tried-and-true rule, regardless of the popular technique at the time. Whatever sales and marketing strategies you are now employing will eventually become ineffective. It may cease working for reasons you are aware of occasionally as well as unexpectedly. Your current marketing and sales techniques will ultimately become ineffective, and you will need to create new sales, marketing, and advertising tactics, products, and strategies.

While many might assume that Facebook ads and email marketing are currently the most widely used marketing strategies, a large portion of the market has already shifted to new techniques.

The top five advertising strategies used last year are as follows: 

            • Short-form, silent video advertisements. 
            • Promotion for mobile game apps. 
            • Artificial intelligence and machine learning. 
            • Collecting and promoting data from third parties. 
            • LinkedIn and other online social networking sites.

4. Place.

The location at which your good or service is actually sold is the fourth P in the expanded marketing mix. Make it a habit to evaluate and consider the precise place where the consumer and salesperson first encounter. A shift in strategy can occasionally result in a sharp rise in sales.

Your goods can be sold in many different locations. Some businesses engage in direct selling, sending their salespeople to meet and converse with prospects in person. Some people use telemarketing to make sales. Others use mail order or catalog sales. Some sell their products at trade exhibitions or in stores. Several businesses partner to sell goods or services that are comparable to one another. Several businesses work with distributors or manufacturers' reps. Many businesses combine one or more of these techniques.

In each situation, the business owner must choose the optimum location or setting for the consumer to get the crucial information about the good or service needed to make a decision. What do you have? What should you modify about it? Where else could you be able to sell your goods or services?

5. Packaging.

The packaging makes up the fifth component of the marketing mix. Make it a habit to step back and examine each visual component of the packaging for your physical product or service from the perspective of a discerning customer. Keep in mind that consumers form an opinion of you or an aspect of your business within the first 30 seconds of seeing you. Minor changes to your product or service's packaging or outward appearance can frequently cause radically different responses from your target market.

You should consider the entire customer experience when planning the packaging for your business, your product, or your service—what they see from the initial point of contact with your business through the purchasing process. To produce a strong first impression, take into account branded packaging.

Your customer is more likely to recall their first interaction with your brand favorably if it has an appealing appearance. Another fantastic addition to bespoke packaging that can encourage people to interact with your brand and encourage recurring interactions is including your company logo and social media handles. 

Packaging describes the exterior appearance of your good or service. Packaging also relates to the appearance and grooming of your staff. It refers to all of the visual components of your business, including your offices, waiting areas, brochures, letters, and more. Every detail matters. Every action either helps or hurts. Everything has an impact on a customer's trust in working with you.

6. Positioning.

Positioning is the following P. You should make it a habit to always consider where you are in the eyes and minds of your clients. When you're not there, how are others imagining you and talking about you? What are people saying and thinking about your business? What kind of positioning do you have in your market, in terms of the particular keywords people use to talk about you and your products?

According to Al Reis and Jack Trout's renowned book Positioning, the key factor determining your success in a cutthroat market is how your customers perceive and think of you. According to the principle of attribution, most clients have a single, either positive or negative, attribute in mind when they think of you. It might also be "service." It might also be "excellence." Occasionally, as with Mercedes Benz, it's "quality engineering." As with BMW, there are occasions when it's "the ultimate driving machine." Every time, the degree to which that attribute is ingrained in the thoughts of your clients and potential customers impacts how easily and for what price they'll purchase your good or service.

Make it a practice to consider how you may position yourself more effectively. Decide on the position you want to have before anything else. What would you say if you could leave your consumers with the perfect impression? What would you need to say or do in every customer interaction to compel them to think and speak in that certain way? What adjustments must you make to the way you deal with clients today if you want to remain the top choice for their needs in the future?

7. People.

People make up the last P in the marketing mix. Make it a habit to consider all of the internal and external stakeholders in your company who are involved in your sales, marketing, and other activities. 

It's amazing how many business owners and entrepreneurs will put a lot of effort into considering every aspect of the marketing strategy and the marketing mix, but then give little thought to the requirement that each and every decision and policy be carried out by a specific person, in a specific manner. The capacity to choose, find, hire, and keep the right people who have the knowledge, skills, and aptitude to carry out the work you need done is more crucial than all the other factors together.

The most crucial strategy used by the top organizations, according to Jim Collins' best-selling book Good to Great, was to "get the right people on the bus, and the wrong ones off the bus." The next phase was to "get the right people in the right seats on the bus" after these businesses had employed the appropriate candidates.

You must form the habit of considering precisely who will carry out each work and obligation if you want to succeed in business. In many situations, you can't advance unless you can find and place the appropriate individual in the proper position. The best company plans ever written are currently on shelf because their authors were unable to locate the crucial personnel needed to carry them out.

Whether you operate an eCommerce business, a physical store, a small business, or a major multinational, marketing is crucial. The 7Ps of marketing will probably remain valid and change along with any new trend, even though trends may change.

Thank you for reading this little piece of The Book on Marketing: No More Excuses for Marketing Inaction. If you received any value from what you read, I ask you to please consider purchasing this book by clicking HERE. Thank you for everything!

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